Creativity Without Borders - The Chip Shop Awards 2008

Last weekend in Edinburgh hosted the annual awards ceremony The Chip Shop Awards 2008. Over 150 creative people gathered to see who will get the main prize. Presents awards brand guru Michael Wolff, in the composition of the judges involved John Jessup from the agency Leo Burnett.

Festival of The Chip Shop Awards is probably one of the most unusual festivals and competitions in the advertising industry? as evidenced by even its name (chip shop - shop selling hot food: chips, fish, sausages, chicken).





The history of its name is quite interesting. In 1980, two young men from Manchester desperately wanted to win a reputation as a serious and talented creatives in the advertising community. As now, the best way to achieve this was then considered for the award of any advertising festival. But to participate in it was necessary to have customers that these two just did not have.

Reflecting on how to overcome this obstacle, they came to the conclusion that it is necessary to make a stunning creative for someone the client for free, and then use it to participate in the festival. The client, which they chose was the usual junk food, selling traditional English dish - fish and chips (fish and chips) - in north Wales. Barnacles Fish & Chip Shop was just a shop of ready meals, takeaways, but later became known as the owner of an advertising campaign, which is envied by many.

The plan was successful, the work of young people was appreciated and has won several awards, among them the D & AD Awards, Campaign Awards and Roses Awards.

At present, the competition offers kreatoram and those who want to become them, the chance to showcase their ideas, did not dwell on the conventions.

The Chip Shop Awards is designed for measurement and recognition of the best ideas are not always subject to specific rules or limits. It muzhdunarodny advertising and design competition in which there are no rules. Competition exists

in the name and for the sake of ideas. The works presented at the festival, are not required to run in the broadcast, to be printed or used in reality. To submit your application, you do not even have a client. All you need is a great idea.

The main prize of the festival went to the National Gallery of Scotland for the decoration of the building in the style of Andy Warhol. Most of all prizes collected agency Big Communications.

Grand Prix
Title: Warhol Can Columns

Client: National Galleries of Scotland

Company: National Galleries of Scotland



Chairman's Award
Title: Good Job

Client: Jim the Window Cleaner

Company: Lake





Title: Unseen Episodes

Client: NSPCC

Company: Savvy Marketing



Title: Flakey Babies

Client: E45 Junior

Company: Stone Soup



Title: Who's the gaffer now?

Client: Henkel

Company: fuse8

Best Press Advertisment
Title: It's your funeral

Client: Department for Road Safely

Company: mda: creative



Title: HOT sauce HOB

Client: HEINZ

Company: Studen



Title: Lasts longer, much longer

Client: Duracell

Company: The Lab

Best Business to Business Advertisement
Title: Balls

Client: The Confidence Shop

Company: Grisdale Lesniak Swann Ltd



Title: No Queue

Client: B & Q

Company: Big Communications



Best Outdoor Advertisement
Title: Absolut Binge

Client: drinkaware.co.uk

Company: AIR Advertising

Title: AyeMac

Client: Mac

Company: Scott MacMichael



Title: Just Do It Yourself

Client: Homebase

Company: The Lab

Best Charity Advertisement
Title: Organ Donation

Client: NHS

Company: Access

Title: Organ Donor Ambient

Client: NHS

Company: Access



Title: Please Give Generously

Client: Tourettes Syndrome (UK) Association

Company: Caspa Marketing



Title: Blood

Client: US Red Cross

Company: Uber



Best Work for a Relative or Friend
Title: Wedding Invitation

Client: Morten and Georgina

Company: Sass Brand Communications Ltd



Title: Helen Loves Dick

Client: Helen Lunn and Richard Hewitson

Company: C21



Title: BBQ invites

Client: David Beckitt

Company: Brahm



Best Work for a Brand you Have not a Hope of Winning
Title: Best in Show

Client: RSPCA

Company: creativejuice



Title: Jail Break

Client: Andrex

Company: onebestway



Title: Phil Collins KitKat

Client: KitKat (Nestle)

Company: TCS



Title: Age Limit

Client: The National Lottery (lotto)

Company: Lake



Best Work for a Client You Have but Have not a Hope of Running
Title: Bodyworlds Ambient

Client: MoSI

Company: Access

Reject of Year
Title: Wanted Bin Laden

Client: Sheffield City Council

Company: Ledgard Jepson



Title: Bobby

Client: Man United Soccer Schools

Company: Poulters



Title: Wembley Tin

Client: Johnstones Paints

Company: Poulters



Best Use of Bad Taste
Title: Have a Break

Client: KitKat

Company: creativejuice



Title: Lock

Client: Fritzl Locks

Company: Big Communications



Title: New Bed

Client: Ikea

Company: Hudson Fuggle



Best Piece of Direct Mail
Title: Windbreak

Client: Settlers

Company: onebestway



Best Packaging Design / Point of Sale
Title: Ministry of Sound Vodka

Client: Ministry of Sound

Company: Caspa Marketing

Title: Tesco Tortillas

Client: Tesco

Company: Pemberton and Whitefoord



Title: Loseley Ice Cream

Client :.

Company: Pemberton and Whitefoord



Title: Rabbit Food

Client: Ann Summers

Company: Tangible



Best Use of a Show Window Postcard Space
Title: City Car Club

Client: City Car Club

Company: SM + Co.



Title: Lost

Client: Amazon.com

Company: Stone Soup



Title: Anything and Everything

Client: ebay

Company: fuse8



Best Use of Plagiarism
Title: Bastards

Client: WKD

Company: Big Communications

Title: Good things come to those who are WKD

Client: WKD

Company: Big Communications

Best Use of Shocking Copy
Title: Car of your Dreams

Client: Audi

Company: fuse8



Title: Killer Phone

Client: West Yorkshire Police

Company: creativejuice



Best Non-PC
Title: May Cause Confidence - Shopping Centre

Client: Clearasil

Company: MezzoFilms



Title: A to B

Client: Virgin Trains (First Class)

Company: Savvy Marketing



Title: Immaculate Reception

Client: Virgin Mobile

Company: Blue River



Title: Apple

Client: Apple

Company: Golley Slater



Title: Do not Hang Around

Client: Samaritans

Company: Sequoia

Title: Grandma

Client: Gillette

Company: MezzoFilms

Best Ambient Media
Title: Catch bigger fish

Client: Angling Times

Company: The Black Hole



Title: Ooops

Client: Dave's Driving School

Company: Sequoia



Title: Stunt at Tate Modern

Client: Spec work

Company: Max Burgoyne & James Beswick



Title: Acetate Puddle

Client: Golden Valley Veterinary Hospital

Company: mda: creative



Title: Toilet Training

Client: Golden Valley Veterinary Hospital

Company: mda: creative



Best Campaign to Become Viral
Title: The Charlatans 'You Cross My Path' Viral

Client: Cooking Vinyl Records

Company: MezzoFilms

Invent Your Own Category
Title: Bookcase Regular

Client: Best Font Created From a Bookacase and Some Books

Company: Adam & Sam



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