Cosmetics Olay diminishes women years

The Dutch branch of the agency Saatchi & Saatchi (Amsterdam) has developed a print campaign, illustrating the idea as cosmetics Olay reduce a woman's age.

Thanks filigree illustrator, the agency implemented the idea with decreasing age, having entered a new "From Biological" age in the actual numbers.



For example, in the figure of 51 is written sixty, which means "60».











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