Choose your ice cream right in the outdoor advertising - innovative outdoor advertising

Swedish ice cream maker GB Glace JCDecaux
Known for its high-tech advertising installation, JCDecaux continues to surprise passers-by and call the gnashing of teeth at the competition. At this time the city is admired format developed specifically for the vote.



Passers-by are invited to vote for their favorite ice cream and a new push by the relevant Larger button. By clicking on the button on the digital display (separate for each ice cream) lights change the digit to the new voice. That is all really works!











Thus GB Glace was not only interesting example of interactive advertising that will not leave indifferent neither adult nor child, but also a valuable marketing tool.

Now imagine how the effectiveness of such technology can be used during political races!




via dv-reclama.ru