Vanity as an incentive unjustified purchases Bashny.Net

You lured brands with designer logos. Vanity is one of the main driving forces that motivate the buyer to throw away money on expensive designer brands. The more you care about the opinion of other people about your appearance, the more likely that you will overspend. The more you a prisoner of your own thoughts, feelings and experiences, work in public, the more you will strive to stand outside the recognizable status symbols.





The well-known principle of social psychology, the theory of social comparison suggests that we constantly evaluate themselves in relation to others. In the downward social comparison, see themselves as more successful than others. There is also the reverse process. In an upward social comparison, you feel a lot worse if you see (or believe) that someone has surpassed you. Downward social comparison is an excellent tool for overcoming difficulties, because it allows you to see a bad situation in a different light: looking at others who are worse than you (poorer, less attractive, underline) and the conclusion: everything is really not so bad. Upward social comparison can lead to the feeling that you are behind your friends, relatives, work colleagues and even Facebook friends.

Social comparison is involved in the processes that lead to the purification of our wallets when buying products from recognizable labels. On sunglasses and sneakers, the little symbols mean their price and, for many of us, our values as human beings. A smart shopper knows how to find these status symbols at bargain prices. Very vain, you may still prefer to fork out in full to the first among their social circle to wear the latest models. This is a measure to feed their need to look attractive and successful.

There are two main categories of vanity : appearance and success. Models and athletes are vain in the sense of desire sitepopularity. People who buy expensive products are vain in the sense of the desire to look successful.

People with high content of the personal identity , generally semireflexive and introspective. If you have high self-esteem you agree with the statement: "I think about myself a lot."

Vanity and personal ego develops egocentrism, or the tendency to see themselves as the center of the Universe. If you are always thinking about their own thoughts and feelings, it is natural that you will develop the concern itself and, therefore, excessive anxiety about your appearance and achievements.

As a carefree young man turns into a vain middle-aged man who, with increasing income, may be even more obsessed with the trappings of success? Vanity is associated with pride, which is one of the 7 deadly sins. People don't like to admit that they are vain.





If you're vain, you will constantly seek expensive labels to prove your own worth and success. This supports the trend of advertisers to use the trade mark for manipulation in the market. Most people just can't appreciate your things - almost no one knows what you are wearing Hermes or Prada. It doesn't matter to many people, it is also possible for your romantic partner, it just does not matter what the sheets on your bed or what costumes are worn by you. Vanity — an unhealthy form of narcissism. constantly look for ways to feel more important, attractive and successful - compensation for feelings of weakness and inferiority. What you should spend stock of your own motivations before you make your next purchase costly branded items? Who you trying to fool? You think you need to look better than others, you need confirmation of your status? It is part of the larger picture, which you better, more beautiful than all the rest.

 

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