In Russia, HUMMER began advertising format BTL Bashny.Net

The campaign to promote the vehicle HUMMER was launched March 8, 2007, it included the 2 types of activity: BTL-programs aimed at promoting the HUMMER H3, and crazy PR campaign that demonstrated the power and strength of HUMMER H2.



Recently:


Terrible accident on the sidewalk at the Gostiny Dvor! And, no, this is advertising Hummer


BTL-action:
Every week-end (from the 8th of March and for 4 weeks) Special promotional team moved from cafe to cafe, from restaurant to restaurant, where especially for the huge car will be prepared parking space, indicated bright flags - «HUMMER H3 Atlant-M Baltika ". Everyone can follow the promotional staff and witness the elegance, comfort and possibilities of a new car. At the most curious will be able to look at the rumbling, a great and true heart of the beast - a unique 5-cylinder engine VORTEC 3500, with a capacity of 220 horsepower! Those who want to test the strength and comfort of the car, can take part in the test drive, without departing from the front
cafe or to sit behind the wheel of HUMMER H3 in the cabin Atlant-M Baltika.

CRAZY PR campaign:
March 13, 2007 in the heart of St. Petersburg - the second-speed rhythm of life in the metropolis the country - large, very large car will be seen parked on the weaker and less External car. This is natural selection. It's the law of nature. For the first time he has gone beyond the boundaries of the living world and subjugated cars. The only precedent that clearly demonstrates the power of natural selection and the HUMMER H2 car from the official dealer Atlant-M Baltika.

Implements PR-agency campaign GLOBAL Point.

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