Native Speech: The Russian air re-launched the campaign with important dumplings "Sam Samich"

How was the famous site, the federal air campaign started ravioli "Sam Samich" (brand of "Talosto»).



Recall that the creation of video "Sam Samich. 3 meat "it engaged in agency" Native Speech ". For the first time video aired at the end of April 2005 - a campaign timed to change the appearance of the brand, and the emergence of a new kind of ravioli.



Events unfold as follows. We see a nice little kitchen obshchegrazhdanskogo sample. Neatly dressed Russian woman of childbearing age opens the refrigerator and discovers native Colour Options upholstered door. Behind it - a table, a carpet and a palm tree. Indoor works dumpling-official. He is talking on the phone. It takes a matter of national importance, something for meat. Gorozhanka still does not have time to recover, as a semi-finished product asks her:
- Are you on any issue?
- We have to eat ... - timidly replies population.
- Please - dumpling climbs on the table and stretches his people pack with the words "Sam Samich. 3 meat ».
- Only without haste! - It gives an indication of the farewell.

Here is what this find creative director of "Native Speech" Ilya deer, participate directly in the creation of clips:


- According to our scenario dumpling - a living creature. At the same time he has to play a difficult role of the expert, the advice that should be listened to. But the hero of animated spectators can not believe it. It seems too childish. So we decided to add to the dumpling humanity, credibility and a bit macho.



via adme.ru

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