Logic DDB Berlin: Germans do Inexorable netryasuschiesya car VW Bashny.Net

DDB Berlin showed in the new campaign, Volkswagen, it is useless to teach the Germans to dance and teach them to make reliable machine nuzhno.Agentstvo not developed a campaign which brought to the surface flaws of the Germans, who are both advantages when it comes to car manufacturing.




In the video «Dancing School» VW factory engineers are trying to learn to dance, but what they do, is hardly dancing.




Tagline: «The Germans are stiif. But who wants a shaky car? VW. Made in Germany »-« The Germans nonplastic. But who wants a shaking machine? VW. Made in Germany ».



Agency: DDB Berlin

Executive Creative Director: Amir Kassaei
Creative Director: Bert Peulecke, Stefan Schulte
Art Director: Christian Jakimowitsch
Copywriter: Marian Goetz
Junior Copywriter: David Oswald, Kai Abd El-Salam
Junior Art Director: Marc Isken, Andreas Barhainski
Agency Producer: Janet Fox
Director: Sebastian Strasser
Production: radicalmedia

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