Reebok tries to lower his Nike's new series of prints under the slogan "Run easy". Bashny.Net

Battle sports giant manufacturers will soon be translated into the category of a new sport. This series of prints of the brand Reebok - the best proof.

Reebok company is launching a new multimedia marketing campaign with a budget of $ 30 million. The whole campaign is built around the slogan "Run easy". Thus marketing company Reebok oppose its product approach that promotes Nike - «No pain - no result».

Tagged athletes depicted skillfully mocked him. After their view there is a strong desire to ask the question "What are you trying to achieve?". Actually, this issue we see in the prints.



"We do not want to stand in the same position as that of our competitors," - says the director of marketing at Reebok Uli Becker. "The marketing paradigm of the past, in which the consumer says, not the product itself, and its advertising performance, we do not care».


















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