Billboard Solar received the Grand Prix in the category Outdoor Bashny.Net

The jury of the festival "Cannes Lions" estimated social responsibility in advertising NedBank Bank of the South African agency Network BBDO.

Grand Prix in the category Outdoor (Outdoor Advertising) took over the advertising that literally helped people. Network BBDO Johannesburg took home the prestigious award for the idea of ​​a billboard, which is connected to the batteries, solar power, which feed electricity neighboring houses.




The slogan of the campaign: What if bank really did give power to the people? (~ "What would happen if the banks really feeds you?»)




In this case, there is a play on words - power in the English language, and "strength" and "electricity". Thus, the slogan NedBank really i>, and gives people the power and electricity by connecting their homes to the solar energy generated with the help of an advertising structure.









The jury recognized that the highest chances of winning work was BBC World Voting Campaign from the agency BBDO NY, where

interactive digital screens to advertise the launch of BBC World broadcast in the United States, passed a variety of political information based on current events.



"We had a choice between the mind and heart" - recognizes Porky Hefer (Porky Hefer), member of the jury in the Outdoor and executive creative director of Lowe Bull Cape Town, - «Sometimes you hit the technology, but still better to return to the idea." < br />


The main factor on which work NedBank won - is the social element of the campaign. The energy from the solar panels to provide electricity supply nearby houses, including the local school.


via / creative_outdoor / 2007/05/10/17701 /