There are no forces to look at it? Read the book! Social programs for the Australian Transport

The agency McCann Erickson (Brisbane, Australia) offered his solution to the problem of city buses, "read books and go to another reality!»
A series of prints depicting various literary plots devoted advertising agency "Best Brisbane».

















Advertising Agency: McCann Erickson, Brisbane, Australia
Creative Director: Rem Bruijn
Art Director: Cristian Staal
Copywriter: Marianne Harvey
Photographer: Erik Williamson


via www.mccann.com.au/brisbane/