Bashny.Net
Power of Dream - the story of the Great bore Honda
Bashny.Net
Who would have thought that before the «Power Of Dreams» magnificent Honda was seen by all as a boring, dull boring. Yes, these smart the Japanese were excellent engineers, but to close the European market, which is like a beehive buzzing different brands, they just do not pay vnimaniya.Ot Weiden + Kennedy London did not require feats. Honda wanted to get at least a short-list of auto buyers. But even that it meant that without strong representation of the history of the brand can not do.
To inspire European consumers, it was enough to submit to the desired sauce excellent philosophy of the company, built on the power of dreams. Soichiro Honda - founder of the company - was immensely interesting personality, inspire people to open it. Do not talk about his main principle was a "communication" offense.
The results of the legendary campaign The Power Of Dream in the UK market are impressive. In 2002, with the moment of creativity for Honda took magicians from W + K London, the company's sales grew by 55%. The campaign will provide additional sales of more than 400 million pounds and made ads Honda most popular among all automakers pages.
Although, of course, not all TV advertising Honda masterpieces created for the British. An infinite number of movies are all about the same dreams, and come up with creative depths of the American and Japanese RPA Hakuhodo.
Honda - Japan DreamsV not say "Have a dream," they say - "Seeing the dream." Because what's the point to dream about something, if you're not going to translate this into reality.
"Everyone has a dream, the kind of goal or task that make life more deeply and lit a spark tireless enthusiasm.
When we follow the dream we feel justified its existence. It appears force confronts us to those who are moved by the same idea. And it gives us the opportunity to implement the most ambitious plans. The joy of realized dreams can be shared with other people, with hundreds, thousands. The power of dreams fueled by the creative energy that can create the most revolutionary ideas.
Honda supports everyone who strives for his dream. Therefore, we say that our company is built on dreams. The strength of our dreams in a constant search for and development of leading technology for cars, motorcycles, engines, in short, all the motor means ».
All the noise started with an ingenious "Gears". Do I have to talk about it? There are creative people who have not seen it? And there are those who can no longer look at it? ;)
Honda - Cog
Honda - dreams ChoirOderzhimoe Honda, W + K London created one masterpiece after another. "Chorus" - one of them. "The new Honda car was born to convey unique" driving experience "(feel of driving). Music like nothing else expresses a person's feelings. So we thought that use of a chorus that "sings" that feels the driver behind the wheel of Civic - can be a very powerful and emotional idea "- explain the concept of the authors.
Honda - GrrrEtot video was first presented to the public in 2004. The number of awards, he received a discouraging: Epica, 2004, British Television Advertising Awards, Advertising Creative Circle Awards and the crown of all - the Grand Prix at Cannes.
It symbolizes growth, generate hatred and a desire to change something imperfect.
Honda - Impossible DreamEta brilliant work about the history of the company Honda. It all began in 1958 with the motorbike racing Super Cub. During the video test driver - the protagonist of the movie - time to go on the first motorcycle airbag (coined by the company in 1970), on the car, which had won the Grand Prix of Formula 1 in 1965, on high-speed boats and other vehicles vehicles carrying the dream.
A man tends to the sun. This magnificent Andy Morris sings in his song Impossible Dream (The Impossible Dream), which gave the name to this roller and became his sauntrek.
Honda - Asimo MuseumRobot really exists. He - the coolest android who is capable of what other robots can only dream. He - a symbol of revolutionary technological breakthroughs engineers Honda. Despite the fact that the production of video "Museum" was held The Mill, the steepest in the world of post-production, his work was a little professionals. Thus, the "comb" video. Jeff Dodds, director of marketing for Honda UK, says it all: "All that we show in the trailers - no computer graphics. ASIMO in reality can repeat the same thing as on the screen ».
Total in the world there are 40 copies of the robot. They are touring the world and fight for its visitors the opportunity to spot a variety of auto shows and other events to which the Honda. Most androids working in the United States and Japan. In Europe, the "work" only 2 models.
Honda - Birds
Honda - HondamentalismHondamentalism - this is the essence of Japanese cars - the unique spirit of the race and the endless pursuit of excellence, which saturates the whole company since its creation «.
Shestidesyatisekundny spot open road frames, at one end of which is light, and the other - a few engineers in white coats. They begin to go on the road to the light, but the more they move, the stronger the wind, the harder it becomes to go.
Garrison Keillor's voice, the American actor who has worked in the previous commercials Honda, behind the scenes, "odnazhny engineer said, to build something great, it's like swimming in honey».
Honda obsessed with ecology. This is one of the most prirodoorientirovannyh automakers. Harmony with nature - for them is not a fashionable fad. This is an important part of life for that of the east.
Honda - Honda SkySyuzhet this video reveals the concept of the "Get to the skies» (Reach the sky): to the surrounding reality is incompatible with the feelings of the owners of Honda, houses, streets, fields and columns painted in the color of the sky. Now nothing around is not questioned - heavenly freedom, jet speed, high in the truest sense of the word, technology combine perfectly with the clouds around.
Honda - SensesV clip shows the reality of Honda. There is nothing in vain, and everything is made very clever.
Honda - Rev The EngineKanadsky humorous approach to the territory of The Power of Dreams. In a furious delight at the sound of the car engine Honda, the man is interested in its price. The amount of 5 million discouraged hero. Good mood he returns Accord. It is cheaper, and the spirit of racing in every car Honda.
Honda - Everyday
Honda - Best Friends
Honda - Hello
Honda - Breathing
Honda - Inanimate Objects
Honda - Avoid Imitators
Honda - Foot
Honda - Together
Honda - Rabbit
Honda - Plat
Honda - Pig
Honda - Opossum
Honda - Crab
Honda - Burro
Honda - Signs
Honda - Unleashed
Honda - Trashed
Honda - The Power Of Dreams
Honda - The Fall Guy
Honda - Meet
Honda - Dress For ItHonda CRV - this is a car for any occasion. SUV in which you can sit in a tuxedo, wearing jeans, in a business suit and beach shorts, ready for any task his energetic owner.
Honda - FreedomSpot addressed primarily to young people, places emphasis on true freedom, which gives the Honda Civic their owners. Plot spot shows how the same man, depending on the mood, circumstances and goals, may look and feel different, remains constant only car that gives him freedom continued.
via / tribune / 2006/11/08/11700/20%
To inspire European consumers, it was enough to submit to the desired sauce excellent philosophy of the company, built on the power of dreams. Soichiro Honda - founder of the company - was immensely interesting personality, inspire people to open it. Do not talk about his main principle was a "communication" offense.
The results of the legendary campaign The Power Of Dream in the UK market are impressive. In 2002, with the moment of creativity for Honda took magicians from W + K London, the company's sales grew by 55%. The campaign will provide additional sales of more than 400 million pounds and made ads Honda most popular among all automakers pages.
Although, of course, not all TV advertising Honda masterpieces created for the British. An infinite number of movies are all about the same dreams, and come up with creative depths of the American and Japanese RPA Hakuhodo.
Honda - Japan DreamsV not say "Have a dream," they say - "Seeing the dream." Because what's the point to dream about something, if you're not going to translate this into reality.
"Everyone has a dream, the kind of goal or task that make life more deeply and lit a spark tireless enthusiasm.
When we follow the dream we feel justified its existence. It appears force confronts us to those who are moved by the same idea. And it gives us the opportunity to implement the most ambitious plans. The joy of realized dreams can be shared with other people, with hundreds, thousands. The power of dreams fueled by the creative energy that can create the most revolutionary ideas.
Honda supports everyone who strives for his dream. Therefore, we say that our company is built on dreams. The strength of our dreams in a constant search for and development of leading technology for cars, motorcycles, engines, in short, all the motor means ».
All the noise started with an ingenious "Gears". Do I have to talk about it? There are creative people who have not seen it? And there are those who can no longer look at it? ;)
Honda - Cog
Honda - dreams ChoirOderzhimoe Honda, W + K London created one masterpiece after another. "Chorus" - one of them. "The new Honda car was born to convey unique" driving experience "(feel of driving). Music like nothing else expresses a person's feelings. So we thought that use of a chorus that "sings" that feels the driver behind the wheel of Civic - can be a very powerful and emotional idea "- explain the concept of the authors.
Honda - GrrrEtot video was first presented to the public in 2004. The number of awards, he received a discouraging: Epica, 2004, British Television Advertising Awards, Advertising Creative Circle Awards and the crown of all - the Grand Prix at Cannes.
It symbolizes growth, generate hatred and a desire to change something imperfect.
Honda - Impossible DreamEta brilliant work about the history of the company Honda. It all began in 1958 with the motorbike racing Super Cub. During the video test driver - the protagonist of the movie - time to go on the first motorcycle airbag (coined by the company in 1970), on the car, which had won the Grand Prix of Formula 1 in 1965, on high-speed boats and other vehicles vehicles carrying the dream.
A man tends to the sun. This magnificent Andy Morris sings in his song Impossible Dream (The Impossible Dream), which gave the name to this roller and became his sauntrek.
Honda - Asimo MuseumRobot really exists. He - the coolest android who is capable of what other robots can only dream. He - a symbol of revolutionary technological breakthroughs engineers Honda. Despite the fact that the production of video "Museum" was held The Mill, the steepest in the world of post-production, his work was a little professionals. Thus, the "comb" video. Jeff Dodds, director of marketing for Honda UK, says it all: "All that we show in the trailers - no computer graphics. ASIMO in reality can repeat the same thing as on the screen ».
Total in the world there are 40 copies of the robot. They are touring the world and fight for its visitors the opportunity to spot a variety of auto shows and other events to which the Honda. Most androids working in the United States and Japan. In Europe, the "work" only 2 models.
Honda - Birds
Honda - HondamentalismHondamentalism - this is the essence of Japanese cars - the unique spirit of the race and the endless pursuit of excellence, which saturates the whole company since its creation «.
Shestidesyatisekundny spot open road frames, at one end of which is light, and the other - a few engineers in white coats. They begin to go on the road to the light, but the more they move, the stronger the wind, the harder it becomes to go.
Garrison Keillor's voice, the American actor who has worked in the previous commercials Honda, behind the scenes, "odnazhny engineer said, to build something great, it's like swimming in honey».
Honda obsessed with ecology. This is one of the most prirodoorientirovannyh automakers. Harmony with nature - for them is not a fashionable fad. This is an important part of life for that of the east.
Honda - Honda SkySyuzhet this video reveals the concept of the "Get to the skies» (Reach the sky): to the surrounding reality is incompatible with the feelings of the owners of Honda, houses, streets, fields and columns painted in the color of the sky. Now nothing around is not questioned - heavenly freedom, jet speed, high in the truest sense of the word, technology combine perfectly with the clouds around.
Honda - SensesV clip shows the reality of Honda. There is nothing in vain, and everything is made very clever.
Honda - Rev The EngineKanadsky humorous approach to the territory of The Power of Dreams. In a furious delight at the sound of the car engine Honda, the man is interested in its price. The amount of 5 million discouraged hero. Good mood he returns Accord. It is cheaper, and the spirit of racing in every car Honda.
Honda - Everyday
Honda - Best Friends
Honda - Hello
Honda - Breathing
Honda - Inanimate Objects
Honda - Avoid Imitators
Honda - Foot
Honda - Together
Honda - Rabbit
Honda - Plat
Honda - Pig
Honda - Opossum
Honda - Crab
Honda - Burro
Honda - Signs
Honda - Unleashed
Honda - Trashed
Honda - The Power Of Dreams
Honda - The Fall Guy
Honda - Meet
Honda - Dress For ItHonda CRV - this is a car for any occasion. SUV in which you can sit in a tuxedo, wearing jeans, in a business suit and beach shorts, ready for any task his energetic owner.
Honda - FreedomSpot addressed primarily to young people, places emphasis on true freedom, which gives the Honda Civic their owners. Plot spot shows how the same man, depending on the mood, circumstances and goals, may look and feel different, remains constant only car that gives him freedom continued.
via / tribune / 2006/11/08/11700/20%
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