Dudes in Vegas. The third series of the show from the Bud Light Dude Bashny.Net

DDB Chicago and Anheuser-Busch launched the third movie in the campaign «Dude» («Dude") for Bud Light, launched in November last year.

Inventing a campaign in which the active vocabulary of men consists of only one word «Dude», producer of beer Bud Light reminded the audience of one of its major advertising success - campaign Wassssup! ((Example: rollers Whassup! True, Whassup! Call waiting) and attempts, if not repeat the success Wasssup !, or at least close to it.



After the November spot on uniting and expresses strong emotions all the male power of the word Dude, followed by a clip with a story line - about how the man went to the football, and that he had to go through there.



The plot of the new movie - the journey of two friends in Las Vegas, where they committed all that is necessary to make a normal tourist in the most important place blighted States.





Previous videos of the campaign «Dude»:



via / creativity / 2008/01/09/21519 /