Posada once Russian woman Semotchka Bashny.Net

September 1, the national television launched a new advertising campaign of sunflower oil "Russian woman". Creative concept of the campaign developed by the agency MAXIMA.

The brand "Russian woman", owned by holding "Solar Products", is the first bottled oil in Russia, from Moscow for more than 30 years, I am familiar with this brand. In August 2008, the company held redesign the packaging of the change in label design, ease of use of the bottle.

Therefore, the aim of the campaign was to make the brand more contemporary and emotional sound.

To solve these problems has been chosen the concept of "Everything on it." It is based on the fact that oil is "Russian woman" is used in all aspects of cooking. Rossiyanka - the basis of the family and society. Therefore, the main communications idea is that "Russia's" such a generous, pure, beautiful and a little magic - and it is an occasion to cook "everything on it."

Commercials "Everything on it" with different types of product-demo (lettuce, canning) will be broadcast on TV channels "First", "Russia", "CCC" and "Home".

Creative Group:

Advertiser holding "Solar Products»:
Marketing Director: Alex Pishenin
Managing categories: Natalia Ivleva
Agency MAXIMA Moscow:

Creative Director: Dmitry Avdeenko
Art Director: Roman Makarenko, Dean Osipova
Copywriter Tatiana Sosnitskaia
Strategic Planning Director: Anton Sipovich
Group Manager Customer: Vyacheslav Selivanov
Agency Producer: Alexander Muravyov

Production Focus Films:
Director: Andro Okromchedlishvili
Operators: Sergei Trofimov, Pavel Kapinos
General Producer: Sergey Ageev
Line Producer: Vitaly Kuznetsov

via adme.ru