Mortgage the house crumble like a house of cards Bashny.Net

Radiohead gave a charitable foundation Shelter permission to use his song «Videotape» from the album «In Rainbows» 2007. The organization Shelter, dealing with the problems of the homeless, is launching a national television broadcast minute video about the housing crisis that faces today UK.

Roller «House Of Cards» aims to draw attention to the fragile and unstable housing situation in Britain now, that in the near future many, many people may be evicted from their homes, to ensure that those who saw Spot, donated money to the fund Shelter, which can help the homeless. Present and future.

The campaign developed by agency Leo Burnett London. In the video, which will air the other day is shown as a city block from the window of a passing train on the mound. Part of the houses in this quarter made of playing cards, which are beginning to crumble.

Download video clip or view a list of the creative team

Voysover belongs to the actress Samantha Morton, Oscar nominee and the owner of the Golden Globes, the known for the films "Control" and "Minority Report." Once Samantha she was homeless.

"Approximately 75 000 homes will be repossessed this year. And about two million families awaiting social housing. The housing crisis is real. Please help us provide these people help and support. "

60-second spot will be supported by posters, direct mail and online advertising.

Cult band Radiohead, sacrificed this campaign, their song «Videotape», is not the first time engaged in social initiatives in a similar way. In May last year the band played the track «All I Need» from the same album 2007 campaign Exit, pursued by MTV against slavery and exploitation.

"We have always actively supported the Shelter and believe that now more than ever Shelter urgently needs help to continue its vital work».

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• 11 February 2009
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