Promotional cabinet Bashny.Net

Standard placement of advertising images on different structures, including pillars to already ceased to wonder how advertisers and potential audience. To draw the attention of passers-by on pillars to advertising, advertisers and agencies have to become more izobretatelnymi.V this review, we introduce you to some interesting examples of the use of advertising structures.

Most of the works belong to Germany, which is not surprising, because it is one of the pillars to the most popular advertising media in this strane.Samy common technique - Pillar is creating a product that he advertises or subject that is clearly associated with the product or its use.

For example, the agency Euro RSCG Duesseldorf (Germany) pillars to use, like a roll of toilet paper for the promotion of laxative Dulcolax Laxative. Interestingly in the company and a creative approach to the placement of media - advertising located near major pharmacies.

This year, Germany hosted an unusual advertising campaign aimed at combating smoking in general and trying to convince smokers not to smoke in public places in particular. Pillar in the form of giant unattractive "bulls" were placed in the central streets and squares of the city so as to pass by and not notice them, it was impossible. According to the agency, smoking in public places people are creating the same discomfort to others.

The Association for the organization of trade fairs and congresses for advertising the exhibition of wine in 2006, decided to place the city in the form of advertising pillars to wine corks.

Felix Company to support the launch of its new brand - ketchup PUR- erected pillars of giant bottles of ketchup that are well attracted attention even in cluttered outdoor advertising big cities. Was thoughtful and location - pillars to have been installed in front of restaurants and large supermarkets.

A few examples of such "stylization" pillars under the product.

The original solution found online dating service FRIENDSCOUT24. They noticed that the pillars to almost always placed one by one, so they are alone, as well as people. Collect every couple of pillars, which literally dragged to the "other", they showed that, using their dating service, each person will be able to find a matching pair, and not be more than lonely.

Despite the fact that these works can not be called particularly original in terms of the use of pillars, they deserve attention. So club indoor climbing demonstrated that they have acquired skills can be useful to every person in everyday life.