Bashny.Net
Mirax Plaza on the tower's heart beat
Bashny.Net
Company Mirax Group has launched a new advertising campaign. As soon as dusk falls on Moscow, inside the complex Mirax Plaza beats giant serdtse.Metallicheskaya design, covered with translucent cloth banner is located at the level of 32-35 floors. The effect of "beats" the heart is achieved through the flickering of 80-kilowatt spotlights.
"With this advertisement we want to show that the complex MIRAX Plaza - a landmark project for the city, comparable in importance only to that of the" Moscow City ". Like the heart, which is the main body of the man, MIRAX Plaza will become the center of business life in Moscow ", - commented on the new advertising campaign, Dmitry Sakhno, Director of Marketing MIRAX GROUP.
The idea of the creative team of the corporation has been implemented by "Argus Media».
Click on the picture to enlarge.
Earlier in the Mirax Plaza has a banner "Look into the future" and the "Federation" - T-shirts.
via / naruzhnaya_reklama / 2008/10/02/23964 /
"With this advertisement we want to show that the complex MIRAX Plaza - a landmark project for the city, comparable in importance only to that of the" Moscow City ". Like the heart, which is the main body of the man, MIRAX Plaza will become the center of business life in Moscow ", - commented on the new advertising campaign, Dmitry Sakhno, Director of Marketing MIRAX GROUP.
The idea of the creative team of the corporation has been implemented by "Argus Media».
Click on the picture to enlarge.
Earlier in the Mirax Plaza has a banner "Look into the future" and the "Federation" - T-shirts.
via / naruzhnaya_reklama / 2008/10/02/23964 /
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