Advertising Audi Q5 drew hundreds chelovekopikseley Bashny.Net

German Agency Heimat, and PSYOP Stink Productions did for Audi Q5 video technology, which can be called "chelovekopikseli" .Plodom cooperation is not very well-known agency with a good idea and one of the best prodakshenov and post-production world became minute video «Synchronized», in which combines live choreography stunning clarity and sharpness, and computer graphics.
More than 100 dancers were involved in the shooting in Berlin for the creation of paintings of nature with the Audi Q5 in the title role, the post-production were added several layers of graphics to align the continuous line povestovovaniya and imperceptible eye "seamless" transition from the dancers to the pekshotu. < br />

Video showing such perfect synchronicity in dance, conveys the main message of the automaker: Audi Q5 in all synchronized and work with the same grace, beauty and precision.





Stink and PSYOP: «The objective was to show the basis of synchronicity. We are looking for interesting ways to create a real image with hundreds of perfectly coordinated and synchronized people holding special sheets. In addition, we also need to go beyond the limits of design and technology. Roller should turn out epic and impressive, but at the same time plausible.

In accordance with the elements whose use has been stated the brief, we decided to start with a simple three-dimensional images of landscapes and Q5 therein. The evolution of video is that from the flat "chelovekopikselnyh" images, we turn to three-dimensional images, which are also created by people - acrobats, jumping to the sheets in his hands. And the faster turn over the leaf, the more realistic the image looks. Ultimately we would like pokahat people creating the image on the edge of the possible.
We have discovered many ways to create volume. We talked with our choreographer on how we fix the people in the air to create a pyramid of people and synchronous flip. This was important, because in fact everything has to be created by people. The audience had to understand that it is a show created for him on a huge theater stage; that such a result was achieved at the cost of serious effort.
The video promotes the idea of ​​synchronous operation of people over cars, making it impossible in the creation of forms, images, and finally Audi Q5.
A mixture of CG and live shooting comes from the very beginning - shot or green background. It was important to show the people's close, their faces and emotions. The video begins with the presentation of the audience of the people behind the posters. Then a plan shows the depth created by the waves. We were able to create the effect of the absolute reality of the fact that in the foreground - always real people, showing real stunts.
We were really excited to see how far we can go with the idea of ​​people with placards. We tried to create something fantastic, something almost impossible ».


See also a selection of clips, which are created from people's cars and other scrap materials.

via / kreativnyj_obzor / 2008/04/11/22404 /