Inimitable creative Indian elephants Bashny.Net

McCann Erickson India withdrew an epic movie in folk style for chewing gum Happydent Wave with "liquid center". Over the past few years, advertising campaigns whitening gum Happydent agency McCann Erickson developed according to the concept «Glowing teeth» / «Shining teeth". All videos under this concept is based on a direct analogy with the light, giving people chewing HappyDent, ability to cover everything better than lamps and chandeliers.

New Spot «Elephant» touts whitening gum Happydent Wave with a liquid filling and different from all the previous movies protagonists in roles which serve not the people, and elephants.

The plot is based on the ancient Indian folk belief that the elephants are the guardians of the forest and its inhabitants. Once the elephants found in the forest laden truck overturned Happydent Wave. They began to trample packaging chewing gum and liquid filling fountains began to flood across the forest, turning eventually into the river where the elephants happy to swim and play. When night fell, the tusks of elephants lit with white light, illuminating the forest so bright that the two old men from a nearby village, looking on from a distance shining forest, began to lament the fact that, unlike the forests, the village is still no light.

Happydent Wave: Elephant (Elephant)

See the list of the creative team or download the video.

Prasoon Joshi, creative director of McCann Erickson Asia Pacific: «Our task was to connect in the video and the light liquid (liquid filling and whitening effect). The idea of ​​flying elephants we have borrowed from folklore, and gave the spot a humorous character, adding a dialogue between two old people in the end of the video that there is no light in the village, while the forest is illuminated so ».

One of the previous campaign commercials in which events developed so suddenly, and so fascinating, that the movie wants to revise again and again.

Movie 2005 - FotografPervy of this series from the Indian Mccann.

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• May 27, 2009
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