Non-Euclidean geometry Escher in advertising Bashny.Net

The New Zealand branch of DDB has done for VW 4Motion series of prints based on the works of the famous Dutch graphic Maurits Escher .VW 4Motion promoted as a universal car business. Its main advantage, underlined in print, and maneuverability. The campaign, held under the slogan «Get To The Jobs Others Can not» (~ «do the work that the others can not do"), the best quality of Volkswagen Commercial transmitted by highly artistic exaggeration.

Creatives were founded upon the logic of non-Euclidean space Maurits Escher and "embedded" in his lithographs of the workers and the actual 4Motion.

In general, the work of Maurits Escher long time and constantly attract the attention of creative people when they need to pass some stunning and literally unimaginable features and capabilities of the advertised product or kampanii.V Encyclopedia AdMe advertising campaigns, there are 9, in one way or another are played the most famous works of the artist. And they would, we think, a lot more if it were not for one important "buts».

After his death in 1972. Escher all copyrights on images and texts inherited The M. C. Escher Company B. V. company, given the popularity and prevalence of prints and lithographs by the artist, is actively fighting the violation of rights and monitors all the illegal use of the creative heritage. < br />
Besides Volkswagen, by the way, "Escher in advertising" were noted and other automakers: Lexus, Audi and Nissan. And for advertising Lego famous "Waterfall", "Belvedere" and "Tower" built from the designer.