Bashny.Net
What do art buyers
Bashny.Net
Search illustrators for advertising campaigns in the network agencies engaged art buyers. Art-buyer Leo Burnett, INSTINCT, JWT, BBDO, «Mother tongue», Saatchi & Saatchi, we asked a few questions to learn more about this professii.
Illustrator Alexander Blosyak
Move your position on the Russian language.
Catherine Shepherd i>: Fence Art - really want to do this and only this.
Marina Shponko i>: Art-buyer :-)
Roman Presnyakov i>: The employment contract, my position is called the "Director of the Coordination of creative and productive projects." I would say so, "director of creative software».
Anna Ivannikova i>: Art-buyer.
Elvira Krutina i>: To me, an adequate translation of the title of this post is not. If literally "vykupatel art", it seems to me, my post - do not know. This can be attributed only to its small parts. I carry myself to the creative department and consider myself an assistant anyone who "creates" it. I think it is important that art Baer himself was included in the project, and understood that creative wants to convey to the (in my case) the viewer. Sometimes creative people is difficult to optimize their words and highlight the main thing in this case, it is my immediate task.
Tamara Leacock i>: If literally, the "art dealer". If in fact, the "dealer estimates." In short, "a trader talent at low prices» :-)
Describe the duties six words.
Marina Shponko i>: organization, search, sales, psychology, creativity, fun.
Roman Presnyakov i>: Not counting prepositions: trafikovanie (1) Projects (2) and art Bying (3) in a wide (4) sense of (5) words (6).
Anna Ivannikova i>: The realization of creative projects of the agency - the production of illustrations, bought the rights to photographs.
Tamara Leacock i>: Google, Outlook, Excel, Calculator, Mobile Phone.
Art-buyer Marina Shponko agency BBDO, illustrator Natasha Savinykh
How do you become an art-buyer?
Catherine Shepherd i>: Love looking at pictures turned into a profession.
Marina Shponko i>: first worked as an assistant fotoprodakshna. Then producer fotoprodakshna, and then invited to work BBDO Art-buyer.
Roman Presnyakov i>: The advertising agency took me memorable Jason Romeyko to the position of traffic manager. Since the agency at that time was very small, I have had the opportunity to diversify their activities in different ways: by stickers on foam board layouts to the dispensation of large-scale parties. In general, a wide range of Creative Services has, in which, of course, there was a place and the art Bying. And thanks to the fact that the agency in which I found myself, served the world's largest advertiser, I was lucky enough to gain experience art-buyer on the classical scheme: with the correct procedures with the correct timings and good budgets. So I became an art-buyer.
Anna Ivannikova i>: Increase.
Elvira Krutina i>: Randomly.
Tamara Leacock i>: By profession I am in fact the artist cartoonist. But the Lord works in mysterious ways.
The agency or a freelancer? Why? B>
Roman Presnyakov i>: I think that it depends on two main factors: the amount and structure of the work of the agency art-buyer (or the person performing its functions), as well as the complexity of the bureaucracy agency and the client. Of course, art-buyer must monitor the market to understand the trends in the visual media and to be able to find a specialist for the implementation of any of the tricky problem posed by the art director. However, for example, in my situation, when I, in addition to the organization of production of images, a lot of time I spend on internal operational management by agency projects, or, for example, in a situation of Marina Shponko, which, like the art-buyer of a large Moscow advertising agency shot for shot, it is sometimes correct to delegate the selection of stylistically right direction illyustratorskomu agency. Again in this case, the risk is minimized as the portfolio of svezhenaydenny unknown illustrator can you somehow fail, and the same Natasha Klimchuk from Studio Bang! Bang! and Olga Zhukova of Rodbaer away from you do not run away. :-)
Well, the questions of payment and document management also play a big role. I know firsthand how the work can be put the agency back office, payments to freelancers went quickly. But, unfortunately, it is rather an exception, because, according to the Civil Code only the intermediary agency and money executor pays the end-user. A string of people carrying out the payment of a small fee, though, oh how long, because the fee goes to his hero for months! Yet domestic advertising community - a relatively closed system, so that information about our colleagues arrives regularly, and is known for the fact that not a single advertising agency is in the "black list" at freelance illustrators for many months arrears of payment.
Here and there is a handy diagram with the mediators in the face of illyustratorskih illyustratorskih agencies and cooperatives. The clear business scheme: there are, for example, an art studio "KS" and let my agency does not pay it immediately, but it provides a steady stream of work. And for consistency treatment me this studio not refuse in convenient terms and conditions - I've already forgotten the time when, if necessary, draw each storyboard I started frantically phoning on the list known to me freelance raskadrovschikov that were not always available for my term projects.
Besides freelancers still do not understand that beyond their agency fee to pay more contributions to the budget: personal income tax, the unified social tax, and so on (like abbreviations), which together make up 50% of the amount smetiruemoy. So if, for example, an illustrator and Aulov studio "KS" exhibit the same price tag storibordny frame, then in fact it turns out that the cost of aulovskuyu storyboard will be a half times higher. Freelancers should have adopt the scheme work as individual entrepreneurs or to cross under the banner of agencies.
Anna Ivannikova i>: The Agency. If the Agency recommends an illustrator, then we worked with him for that matter. Connect to the new man is always dangerous. But we have good freelancers, with whom we are working perfectly.
Elvira Krutina i>: It is difficult to say for sure. All depends on people. Just recently worked with a freelancer, he was so pleased by their attitude to work and quality of what we all creative department watched and admired his work. It is a pity that it works in a very peculiar style, which is quite rare to use for our customers. And about the agency - certainly is a plus. Intelligence and executive freelancers as I mentioned above, come across very rarely. It can be difficult to find the right approach to them, and managers illyustratorskih studios know all their children, and how their work is usually constructed. I was lucky in this sense - in the studio, with whom we have signed contracts, working professionals, with them is always a pleasure to deal with, especially with some :-)
Art-buyer Anna Ivannikova agency Leo Burnett, illustrator Stas Orlov
How does the payment of fees to an advertising agency?
Roman Presnyakov i>: As I said above, it all depends on a lot of people within the agency, from lawyers, accountants, financiers, employees of the department of customer service, well, actually art buyers. As far as quality work each link individually and as a whole debugged interaction of all these units, so correctly and in time there is a transfer of rights and listing fees.
How are you looking for new artists?
Catherine Shepherd i>: use the old operating time, keep track of interesting new work, always looking further for a specific project in the inernet. Thanks to the World Wide Web!
Marina Shponko i>: There is already a base of professionals with whom I work. Also, people come to the agency met. There are specialized sites.
Roman Presnyakov i>: The vast expanses of the Internet: Live Journal, Twitter, Behance. Of course, highly specialized resources: free-lance.ru, illustrators.ru.
Anna Ivannikova i>: or agency or the Internet (rarely).
Tamara Leacock i>: Sometimes colleagues recommend, sometimes on the Internet. And sometimes they find me.
Art-buyer Roman Presnyakov, the agency JWT, illustrator Evgeny Tonkonogy
Photographers and illustrators? Why? B>
Catherine Shepherd i>: And the photographers and illustrators! And sometimes both are for the same project. I think in the works where illustration is connected with photography, there is a special charm and its own charm.
Marina Shponko i>: interesting with photographers :-) Sorry ... They told me closer and clearer. Illustrators still mysterious people. I, by the way, here are very glad that you have such a lovely, who speaks and speaks with illustrators in the same language.
Roman Presnyakov i>: artistic vision, timing, means. With illustration of a lot easier and faster than with the organization of shooting, but many brands that I have to work, the guideline does not allow the use of illustrations, as key images.
Elvira Krutina i>: Usually, when it comes to the photographer, illustrator services also came to the site. But now everywhere in advertising are increasingly being used illustrations.
How often does the artist refuses to work in the middle of her performance? Why is that? And how do you get out of this situation? B>
Roman Presnyakov i>: In general, the Lord has mercy. Once there was a similar situation. We had to develop characters. Fortunately, the client required options from different artists. I found interesting artists on the site free-lance.ru, two of whom were very agile, and the third all the time "there were circumstances". At the same time he did not have an internal integrity to adequately assess the situation and to give time. Work on the three pending deadlines have not been met. Luckily, I quickly found a replacement for him, and a shift of timing was not critical (by the way, found at the last minute freelancer won the tender). So, I wrote in a profile of the artist screwed up his claim. In general, I did not expect, but this turned out to be an online resource authority, and the case ended up at first aggressively tuned freelancer week later brought me apologize to lift a negative position in his forum. That is goodwill on free-lance.ru big deal! And another time the contractor refused to continue the work in the middle of the project because of inadequate customer behavior. The situation was such that the client had a very small budget and I was asked to find something affordable. I begged my friend to help me out of friendship for a purely nominal fee. Now, he is actively under my leadership process all of the comments. And in the fourth round at the presentation of the client, a friend of mine lost his nerve when profaned constructive criticism and fallen into tough vkusovschinu brand manager again not satisfied. The artist and the client said: "You know, right now you're just naughty!" So, he went beautifully, and I then had to take the rap, as the deadline was relentless, and the agency under the project for the "Subscribe". In general, hardly were turned out.
Anna Ivannikova i>: This happened because of the critical timings, or had difficulties in the process: a misunderstanding. It was possible to smooth out conflicts, somewhere to find a compromise. As a result, all projects are passed.
Tamara Leacock i>: Once given the project to one very talented illustrator. He set to work with zeal. After the first illustration went to smoke. Kuriles long. About five days. Deadline tore us all. I had to then entice him to us in the office, put in negotiation, providing everything you need (paper, pencils, food and drink) and keep it under the "supervision" until he has finished the work on the project. And sad and funny.
Art-buyer Anna Ivannikova agency Leo Burnett, illustrator Natasha Savinykh
Who among Russian and foreign illustrators do you like?
Catherine Shepherd i>: It depends on the problem, if we are talking about work. If we talk about personal sympathies, I really like Sabine Pieper.
Marina Shponko i>: Because I like the Russian Maxim Pokalev.
Roman Presnyakov i>: If you take both, I can say that I am a fan of Stas Orlov. In addition to his live journal, I still subscribe to the RSS Blosyaka Alex, Victor Melamed and Eugene Kiselyov, regularly pleasing his work. With interest the works of Fyodor Sumkina that goes beyond the illustration and firmly implicated in the typography. I was fortunate to work with him in a joint project in absentia, and later meet with him in person, visit him in Amsterdam. I am also a fan of Ilya Trefilov manner. My house hanging in a frame is not received by the client sketch kivizhuala made Ilya, which Vasnetsov Alenushka rethought.
From foreign experts, which I actively "sell" under unfortunately failed big illustrative project for sigaretchikov especially memorable Brazilian Adhemas Batista: stunning coloring, excellent artistic taste, the extraordinary fertility and very crisp professional approach in the execution of projects.
Leaving aside from advertising illustration, I can say that Rachel Goodyear c its infernal drawings, as well as Jeremy Enecio with equally infernal work, and dead monkeys Kirsty Whiten.
In opposition to the above carrion bring fun in style works native country winning design (favorite Dutch) Jurjen Bosklopper. His spot at the junction of the image balance illustration and graphic design. Can long list of artists, but perhaps the stop, so as not to bore.
Anna Ivannikova i>: I like Tatsuro Kiuchi, a Japanese artist.
Elvira Krutina i>: My attention attracted: Evgeny Parfenov, Iv Orlov, Sonia Elovikova, Marinina, Yevgeny Kiselyov, Jerico Santander, Si Scott, Cristiano Siqueira, Jared Nickerson, Andrey Gordeev.
Art-buyer Marina Shponko agency BBDO, illustrator Sergey Aleynikov
What's missing Russian advertising market?
Catherine Shepherd i>: Since I have a little bit of Russian advertising market, it's difficult to be objective. In addition, in different areas has its own characteristics. But perhaps, as a whole, most of us do not have enough experience. The more work we do, the more and more able to learn.
Marina Shponko i>: lightness, aesthetics and creativity.
Anna Ivannikova i>: We're fine! But many projects and with an illustration, in Europe it is more developed.
Elvira Krutina i>: Illustrators and their detection in Internet resources :-)
Tamara Leacock i>: the ability to confront the focus groups.
Does you choose an art director?
Catherine Shepherd i>: When the art director makes a choice, the impact is not necessary. I try to choose artists who can realize the idea of an art director. I choose the appropriate people in my opinion, and art director determines the "most suitable". Usually, all those whom I show creative ideas, I really like.
Marina Shponko i>: No ... They themselves with a mustache :-)
Roman Presnyakov i>: It depends on the level of suggestibility art director. Frankly, I was very lucky to colleagues from the creative, and actually through working with art directors formed and transformed my own preference in the world of advertising illustrations and photographs. Of course, I share their concerns about these or other artists with art directors, but eventually, I imagine Creative Services has, that is vnutriagentskuyu structure designed to serve the creative department. So my goal is to art director was satisfied with the choice of artist, translate his ideas into reality.
Anna Ivannikova i>: To some degree.
Elvira Krutina i>: If you can substantiate your point of view the facts for which there are not only time and cost, it turns out.
Tamara Leacock i>: This is a "double-edged" process. We "listen" to each other.
Art-buyer Catherine Shepherd, agency Saatchi & Saatchi, illustrator Victor Platonov
is not a rare situation when the client uses in its advertising image, the rights to which it has not yet been transferred because of the complexity of the bureaucratic machine of the advertising agency or client. What can be done to not happened? B>
Catherine Shepherd i>: I think this should be treated as well as to many other problems arising in the course of work. Everything is decided. Just some of the issues are resolved later than it should.
It's useless.
Illustrator Alexander Blosyak
Move your position on the Russian language.
Catherine Shepherd i>: Fence Art - really want to do this and only this.
Marina Shponko i>: Art-buyer :-)
Roman Presnyakov i>: The employment contract, my position is called the "Director of the Coordination of creative and productive projects." I would say so, "director of creative software».
Anna Ivannikova i>: Art-buyer.
Elvira Krutina i>: To me, an adequate translation of the title of this post is not. If literally "vykupatel art", it seems to me, my post - do not know. This can be attributed only to its small parts. I carry myself to the creative department and consider myself an assistant anyone who "creates" it. I think it is important that art Baer himself was included in the project, and understood that creative wants to convey to the (in my case) the viewer. Sometimes creative people is difficult to optimize their words and highlight the main thing in this case, it is my immediate task.
Tamara Leacock i>: If literally, the "art dealer". If in fact, the "dealer estimates." In short, "a trader talent at low prices» :-)
Describe the duties six words.
Marina Shponko i>: organization, search, sales, psychology, creativity, fun.
Roman Presnyakov i>: Not counting prepositions: trafikovanie (1) Projects (2) and art Bying (3) in a wide (4) sense of (5) words (6).
Anna Ivannikova i>: The realization of creative projects of the agency - the production of illustrations, bought the rights to photographs.
Tamara Leacock i>: Google, Outlook, Excel, Calculator, Mobile Phone.
Art-buyer Marina Shponko agency BBDO, illustrator Natasha Savinykh
How do you become an art-buyer?
Catherine Shepherd i>: Love looking at pictures turned into a profession.
Marina Shponko i>: first worked as an assistant fotoprodakshna. Then producer fotoprodakshna, and then invited to work BBDO Art-buyer.
Roman Presnyakov i>: The advertising agency took me memorable Jason Romeyko to the position of traffic manager. Since the agency at that time was very small, I have had the opportunity to diversify their activities in different ways: by stickers on foam board layouts to the dispensation of large-scale parties. In general, a wide range of Creative Services has, in which, of course, there was a place and the art Bying. And thanks to the fact that the agency in which I found myself, served the world's largest advertiser, I was lucky enough to gain experience art-buyer on the classical scheme: with the correct procedures with the correct timings and good budgets. So I became an art-buyer.
Anna Ivannikova i>: Increase.
Elvira Krutina i>: Randomly.
Tamara Leacock i>: By profession I am in fact the artist cartoonist. But the Lord works in mysterious ways.
The agency or a freelancer? Why? B>
Roman Presnyakov i>: I think that it depends on two main factors: the amount and structure of the work of the agency art-buyer (or the person performing its functions), as well as the complexity of the bureaucracy agency and the client. Of course, art-buyer must monitor the market to understand the trends in the visual media and to be able to find a specialist for the implementation of any of the tricky problem posed by the art director. However, for example, in my situation, when I, in addition to the organization of production of images, a lot of time I spend on internal operational management by agency projects, or, for example, in a situation of Marina Shponko, which, like the art-buyer of a large Moscow advertising agency shot for shot, it is sometimes correct to delegate the selection of stylistically right direction illyustratorskomu agency. Again in this case, the risk is minimized as the portfolio of svezhenaydenny unknown illustrator can you somehow fail, and the same Natasha Klimchuk from Studio Bang! Bang! and Olga Zhukova of Rodbaer away from you do not run away. :-)
Well, the questions of payment and document management also play a big role. I know firsthand how the work can be put the agency back office, payments to freelancers went quickly. But, unfortunately, it is rather an exception, because, according to the Civil Code only the intermediary agency and money executor pays the end-user. A string of people carrying out the payment of a small fee, though, oh how long, because the fee goes to his hero for months! Yet domestic advertising community - a relatively closed system, so that information about our colleagues arrives regularly, and is known for the fact that not a single advertising agency is in the "black list" at freelance illustrators for many months arrears of payment.
Here and there is a handy diagram with the mediators in the face of illyustratorskih illyustratorskih agencies and cooperatives. The clear business scheme: there are, for example, an art studio "KS" and let my agency does not pay it immediately, but it provides a steady stream of work. And for consistency treatment me this studio not refuse in convenient terms and conditions - I've already forgotten the time when, if necessary, draw each storyboard I started frantically phoning on the list known to me freelance raskadrovschikov that were not always available for my term projects.
Besides freelancers still do not understand that beyond their agency fee to pay more contributions to the budget: personal income tax, the unified social tax, and so on (like abbreviations), which together make up 50% of the amount smetiruemoy. So if, for example, an illustrator and Aulov studio "KS" exhibit the same price tag storibordny frame, then in fact it turns out that the cost of aulovskuyu storyboard will be a half times higher. Freelancers should have adopt the scheme work as individual entrepreneurs or to cross under the banner of agencies.
Anna Ivannikova i>: The Agency. If the Agency recommends an illustrator, then we worked with him for that matter. Connect to the new man is always dangerous. But we have good freelancers, with whom we are working perfectly.
Elvira Krutina i>: It is difficult to say for sure. All depends on people. Just recently worked with a freelancer, he was so pleased by their attitude to work and quality of what we all creative department watched and admired his work. It is a pity that it works in a very peculiar style, which is quite rare to use for our customers. And about the agency - certainly is a plus. Intelligence and executive freelancers as I mentioned above, come across very rarely. It can be difficult to find the right approach to them, and managers illyustratorskih studios know all their children, and how their work is usually constructed. I was lucky in this sense - in the studio, with whom we have signed contracts, working professionals, with them is always a pleasure to deal with, especially with some :-)
Art-buyer Anna Ivannikova agency Leo Burnett, illustrator Stas Orlov
How does the payment of fees to an advertising agency?
Roman Presnyakov i>: As I said above, it all depends on a lot of people within the agency, from lawyers, accountants, financiers, employees of the department of customer service, well, actually art buyers. As far as quality work each link individually and as a whole debugged interaction of all these units, so correctly and in time there is a transfer of rights and listing fees.
How are you looking for new artists?
Catherine Shepherd i>: use the old operating time, keep track of interesting new work, always looking further for a specific project in the inernet. Thanks to the World Wide Web!
Marina Shponko i>: There is already a base of professionals with whom I work. Also, people come to the agency met. There are specialized sites.
Roman Presnyakov i>: The vast expanses of the Internet: Live Journal, Twitter, Behance. Of course, highly specialized resources: free-lance.ru, illustrators.ru.
Anna Ivannikova i>: or agency or the Internet (rarely).
Tamara Leacock i>: Sometimes colleagues recommend, sometimes on the Internet. And sometimes they find me.
Art-buyer Roman Presnyakov, the agency JWT, illustrator Evgeny Tonkonogy
Photographers and illustrators? Why? B>
Catherine Shepherd i>: And the photographers and illustrators! And sometimes both are for the same project. I think in the works where illustration is connected with photography, there is a special charm and its own charm.
Marina Shponko i>: interesting with photographers :-) Sorry ... They told me closer and clearer. Illustrators still mysterious people. I, by the way, here are very glad that you have such a lovely, who speaks and speaks with illustrators in the same language.
Roman Presnyakov i>: artistic vision, timing, means. With illustration of a lot easier and faster than with the organization of shooting, but many brands that I have to work, the guideline does not allow the use of illustrations, as key images.
Elvira Krutina i>: Usually, when it comes to the photographer, illustrator services also came to the site. But now everywhere in advertising are increasingly being used illustrations.
How often does the artist refuses to work in the middle of her performance? Why is that? And how do you get out of this situation? B>
Roman Presnyakov i>: In general, the Lord has mercy. Once there was a similar situation. We had to develop characters. Fortunately, the client required options from different artists. I found interesting artists on the site free-lance.ru, two of whom were very agile, and the third all the time "there were circumstances". At the same time he did not have an internal integrity to adequately assess the situation and to give time. Work on the three pending deadlines have not been met. Luckily, I quickly found a replacement for him, and a shift of timing was not critical (by the way, found at the last minute freelancer won the tender). So, I wrote in a profile of the artist screwed up his claim. In general, I did not expect, but this turned out to be an online resource authority, and the case ended up at first aggressively tuned freelancer week later brought me apologize to lift a negative position in his forum. That is goodwill on free-lance.ru big deal! And another time the contractor refused to continue the work in the middle of the project because of inadequate customer behavior. The situation was such that the client had a very small budget and I was asked to find something affordable. I begged my friend to help me out of friendship for a purely nominal fee. Now, he is actively under my leadership process all of the comments. And in the fourth round at the presentation of the client, a friend of mine lost his nerve when profaned constructive criticism and fallen into tough vkusovschinu brand manager again not satisfied. The artist and the client said: "You know, right now you're just naughty!" So, he went beautifully, and I then had to take the rap, as the deadline was relentless, and the agency under the project for the "Subscribe". In general, hardly were turned out.
Anna Ivannikova i>: This happened because of the critical timings, or had difficulties in the process: a misunderstanding. It was possible to smooth out conflicts, somewhere to find a compromise. As a result, all projects are passed.
Tamara Leacock i>: Once given the project to one very talented illustrator. He set to work with zeal. After the first illustration went to smoke. Kuriles long. About five days. Deadline tore us all. I had to then entice him to us in the office, put in negotiation, providing everything you need (paper, pencils, food and drink) and keep it under the "supervision" until he has finished the work on the project. And sad and funny.
Art-buyer Anna Ivannikova agency Leo Burnett, illustrator Natasha Savinykh
Who among Russian and foreign illustrators do you like?
Catherine Shepherd i>: It depends on the problem, if we are talking about work. If we talk about personal sympathies, I really like Sabine Pieper.
Marina Shponko i>: Because I like the Russian Maxim Pokalev.
Roman Presnyakov i>: If you take both, I can say that I am a fan of Stas Orlov. In addition to his live journal, I still subscribe to the RSS Blosyaka Alex, Victor Melamed and Eugene Kiselyov, regularly pleasing his work. With interest the works of Fyodor Sumkina that goes beyond the illustration and firmly implicated in the typography. I was fortunate to work with him in a joint project in absentia, and later meet with him in person, visit him in Amsterdam. I am also a fan of Ilya Trefilov manner. My house hanging in a frame is not received by the client sketch kivizhuala made Ilya, which Vasnetsov Alenushka rethought.
From foreign experts, which I actively "sell" under unfortunately failed big illustrative project for sigaretchikov especially memorable Brazilian Adhemas Batista: stunning coloring, excellent artistic taste, the extraordinary fertility and very crisp professional approach in the execution of projects.
Leaving aside from advertising illustration, I can say that Rachel Goodyear c its infernal drawings, as well as Jeremy Enecio with equally infernal work, and dead monkeys Kirsty Whiten.
In opposition to the above carrion bring fun in style works native country winning design (favorite Dutch) Jurjen Bosklopper. His spot at the junction of the image balance illustration and graphic design. Can long list of artists, but perhaps the stop, so as not to bore.
Anna Ivannikova i>: I like Tatsuro Kiuchi, a Japanese artist.
Elvira Krutina i>: My attention attracted: Evgeny Parfenov, Iv Orlov, Sonia Elovikova, Marinina, Yevgeny Kiselyov, Jerico Santander, Si Scott, Cristiano Siqueira, Jared Nickerson, Andrey Gordeev.
Art-buyer Marina Shponko agency BBDO, illustrator Sergey Aleynikov
What's missing Russian advertising market?
Catherine Shepherd i>: Since I have a little bit of Russian advertising market, it's difficult to be objective. In addition, in different areas has its own characteristics. But perhaps, as a whole, most of us do not have enough experience. The more work we do, the more and more able to learn.
Marina Shponko i>: lightness, aesthetics and creativity.
Anna Ivannikova i>: We're fine! But many projects and with an illustration, in Europe it is more developed.
Elvira Krutina i>: Illustrators and their detection in Internet resources :-)
Tamara Leacock i>: the ability to confront the focus groups.
Does you choose an art director?
Catherine Shepherd i>: When the art director makes a choice, the impact is not necessary. I try to choose artists who can realize the idea of an art director. I choose the appropriate people in my opinion, and art director determines the "most suitable". Usually, all those whom I show creative ideas, I really like.
Marina Shponko i>: No ... They themselves with a mustache :-)
Roman Presnyakov i>: It depends on the level of suggestibility art director. Frankly, I was very lucky to colleagues from the creative, and actually through working with art directors formed and transformed my own preference in the world of advertising illustrations and photographs. Of course, I share their concerns about these or other artists with art directors, but eventually, I imagine Creative Services has, that is vnutriagentskuyu structure designed to serve the creative department. So my goal is to art director was satisfied with the choice of artist, translate his ideas into reality.
Anna Ivannikova i>: To some degree.
Elvira Krutina i>: If you can substantiate your point of view the facts for which there are not only time and cost, it turns out.
Tamara Leacock i>: This is a "double-edged" process. We "listen" to each other.
Art-buyer Catherine Shepherd, agency Saatchi & Saatchi, illustrator Victor Platonov
is not a rare situation when the client uses in its advertising image, the rights to which it has not yet been transferred because of the complexity of the bureaucratic machine of the advertising agency or client. What can be done to not happened? B>
Catherine Shepherd i>: I think this should be treated as well as to many other problems arising in the course of work. Everything is decided. Just some of the issues are resolved later than it should.
It's useless.
Tags
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