Most are awarded Agency of Russia

The site is the first in its history, the rating being awarded Russian advertising agentstv.Otdavaya aware of the fact that the rating of this kind in our country is the third, Editorial every effort to ensure that it was unique.
We take into account absolutely all the advertising festivals, which involved Russian creators, have won awards or have reached the final. Such festivals during the year there was a fourteen - from local ideas! and MIAF to One Show and Cannes Lions.
We collected four different rankings separately combining creative agencies (and the agency full cycle), interactive agencies, design studios, and media agencies. In the latest ranking, by the way, included exactly one agency, despite the fact that members of the media market we have more than enough. Such a "densely populated" media rating due to the fact that we, as women, about creative writing, only the full creative festivals, without a sectoral. And also the fact that the threshold of 10 points is assigned.
We have changed the points system adopted by the other ratings. Festivals, from year to year discrediting themselves the level of organization and approach to the jury, as well as new competitions are assessed minimally, while authoritative contests give their winners more points.
As a result of counting 14 festivals attended by 158 companies and individuals, but in the final ranking were only 38. That's the number of agencies and studios scored more than 10 points.
The absolute leader - Leo Burnett Moscow, who collected an impressive 410 points in many ways with the help of "Photobank" for the Kronenbourg 1664, augmented reality for the WWF, Lego and prints for the campaign "Your Corby says about you" for Samsung. Almost half points at the "Sunrise", slightly lagged behind Yekaterinburg BBDO Moscow. The difference between the first and the last - only a seventeenth - a place in the ranking of creative agencies more than impressive.



Creative agencies Location

Real

Points

1

Leo Burnett Moscow

24% success rate - CanCamera, 16% - Samsung Corby, 11% - Wellaflex, 10% - prints for Lego, 8% - Dreft, 7% - WWF PhotoSHOOTing, 24% - even 10 projects

410

2

RA Sunrise

26% - Campaign for paparazzi, 8% - Diaskintest, 7% - Cherkashin "shift workers", 7% - Marmara, 7% - prints for cinemas "Titanic", 45% - even 16 projects

239

3

BBDO Moscow

24% - Second-glue "old toy", 11% - Braun Offroad Rally, 10% - Snickers «Wedding", 7% - Second-glue "What's New", 48% - even 23 projects

214

4

Instinct

36% - campaign for IKEA, 30% - for prints Job.ru, 13% - Mega "dizzying" 21% - 4 more project

173

5

Saatchi & Saatchi Russia

23% - Fenistil "Tales", 19% - outdoor advertising Olay, 18% - Google «Life - a search for" 40% - 10 more projects

105

6

RA Zavod

100% - "drunk - not plant," including victims of drunk driving Memorial

73

7

RIA Vladimir Region

80% - radio spots (incl social), 20% - social TV commercials

59

8

Ogilvy Group Russia

61% - Gillette Venus school visits, 30% - Stop The Traffic, 9% - WWF «Porychi for Tiger»

46

9

mfive creative group

100% - Interior Club «Vypuklyaemost»

35

10

R & I Group

90% - Nomos Bank "Knockin 'on Heaven", 10% - three more projects

30


11

JWT Russia

50% - Mazda «Fly", 50% - 6 more projects

28

12

Twiga

58% - Hendrix "Everything is in your hands", 38% - social campaign "Angels»

24

13

SapientNitro

100% - Skittles «Giraffe»

20

14

AMK Znamenka

100% - social advertising project "Healthy Russia»

20

15

fastway

37% - packing light Gauss, 37% - Calendar "Money" for Sberbank

18

16

RA Sky

59% - Campomos "Myasozavisimye" 31% - 4 more project

17

17

Native Speech

73% - campaign for Audi «Quattro Camp», 27% - Old Miller "Lawn»

15



Interactive Agency Location

Real

Points

1

BrandStudio

75% - Toyota Prius, 25% - 4 more project

67

2

Look At Me

40% - J-Factory, 60% - 6 more projects

48

3

Red Keds

50% - Shopping Club Sovietsky Boutique, 20% - BodyType, 30% - 4 more project

30

4

Grape

46% - projects for Axe, 25% - ROSNO "The Butterfly Effect»

29

5

Deluxe Interactive

17% - Miller, 17% - Samsung, 17% - Sony Ericsson, 17% - MegaFon, 32% - 6 more projects

24

6

MOST Creative Club

90% - "The Moment of Truth»

20

7

Affect

79% - Bystrorazvodimy office RESO

14

8

AdWatch

67% - VW All roads are open

12



Design Studio Location

Real

Points

1

Transformer Studio

52% - Fill The Gap, at 24% - and Archidea Card card

95

2

DirectDesign

28% - Calendar Metalloinvest, 26% - Package linen V & V, 20% - Arsenyev 26% - 3 more project

54

3

DesignDepot

24% - project for Sberbank, 20% - Favorite calendar with seals and Savelovsky TC, 36% - 4 more project

45

4

ONY

39% - Clever business, 33% - Volga, 28% - two more projects

36

5

Great

33% - "Hold steady," 27% - "World of Tomorrow", 40% - three more projects

30

6

Illan

54% - Arivist "Almost read" 46% - three more projects

24


7

Paradox Box

52% - Studio Sun, 28% - Ufa gymnasium № 3, 20% - two more projects

21


8


KIAN

88% - Soy Mamelle, 12% - two more projects

16

9

Angle

100% - Turfayl

12 10

Conceptika

45% - Identity Association for interactive agencies, 55% - 4 more project

11


11

Graphicproductions

40% - creative agent "Chance" and the Republic, 20% - Conversation with money

10

12

General Line

40% - Invitation to corporate fishing and Annual Report VoTGK, 20% - Annual Report "Solidarity»

10



Media Agency Location

Real

Points

1

Optimum Media OMD

66% - Persil Sensation, 34% - District number 9

38



Counting system ballov1. MIAF, ADCR, White Square, PIAF: short-list - 1 Bronze - 2 Silver - 4 gold - 6 Grand Prix - 9
2. Idea !, KIAF, AdStars: short-list - 2, Merit (in AdStars) - 3 Bronze - 4 Silver - 6 gold - 9, Best Of Contest (on KIAF) - 10 Grand Prix - 12
3. Golden Hammer: short-list - 3 Bronze - 6, silver - 9, gold - 12 Grand Prix - 15
4. Golden Drum, Epica, Eurobest, ADC * E: short-list - 4 Bronze - 8 silver - 12 gold - 18 Grand Prix - 25
5. One Show: short list - 10 Bronze - 20 Silver - 35 Gold - 50 Grand Prix - 70
6. Cannes Lions: short list - 15 Bronze - 25 Silver - 40 Gold - 60 Grand Prix - 100



And a few more notes: For "creative year" editorial team took a period of time "from Golden to Golden Drama Drama" because it Portorož Festival is the most important for the Russian creative. But we continue to hope that it will soon become an essential Cannes Lions.

Roller Pepsi «I can," won a bronze medal at the LIA 2009 rating was not included, because the competition it handed New York audioprodakshen Yessian, who received the award for sound design.

All calculations were made by the editors, absolutely transparent and available for review in the Google Docs. It listed all the agencies, their work and the award they have received awards. If the table has an error is detected, we will make it appropriate changes.

via spreadsheets.google.com/ccc?key=0Ap5W3a-wG6HndHRHMjI2aVA4eURpa0t2OUdpVUZWcEE&hl=en&authkey=CKiSx9QB

Tags

See also

New and interesting