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How to save on spontaneous pokupkahHotite save more, but enjoy a walk to the shops? Walk, consider windows, but do not touch anything, and especially do not take up. Once again: Do not touch the goods, no matter how interesting and attractive they may seem. This will allow you without too much trouble to keep from spontaneous purchases.

The scientific explanation: On the scene of dopamine - a hormone which is still in some places (such as Wikipedia) called the "hormone of pleasure." Actually dopamine - the hormone of desire, not a pleasure: it makes you want to, but does not bring a sense of satisfaction. Dopamine acts as a carrot designated under the nose of the donkey: endlessly moving forces behind the desire, but all the time pushes the award. You may have noticed: the anticipation of buying the things you've always wanted, always gives more positive emotions than the subsequent pleasure of owning this thing.

Your dopaminergic neurons begin to work as soon as my eyes you come across something interesting and attractive, but a hundred times more effective than they are working when the desired becomes tangible - in the literal sense. The blood flows to the face, heart starts pounding harder (dopamine - a biochemical precursor of epinephrine) - and without noticing you already puts in a basket some unnecessary your nonsense. Sun'te hands deep in his pockets and Poglazov on goods - but no more.

Literature: Kelly McGonigal, "Willpower: How to develop and strengthen," Myth, 2013.

via factroom.ru