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Reconstructive memory for everyday objects
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Will you be able to draw from memory logo Apple, which seemingly ubiquitous? As it turns out, is unlikely. Psychologists at the University of California at Los Angeles conducted a study that demonstrates the features of the human memory. Work "Everyday note metapamyat and reconstructive memory for logo Apple» опубликована in the journal Quarterly Journal of Experimental Psychology i>.
Reconstructive memory - the process by which memories of events is distorted information got in sight after the event occurred.
The experiment involved 85 students of the University of California in Los Angeles. Everyone had to draw the logo on a blank sheet of paper, specify the degree of confidence in his reply. As a result, only one student was able to correctly portray this area.
Here are samples of what came out in the subjects. Figure in the center - the only one that recognized the right.
Less than half of the students recognized the right logo when they were offered a choice of several similar figures. By the way, this test may pass each.
online test to recognize the logo Apple
Among the participants were 52 user products Apple, 10 users and other equipment 23 students who use the technique and Apple, and another.
How can it be that such a simple, recognizable and memorable logo is distorted in the memory of users? "People have trouble choosing the right logo, even if it is right in front of them», - говорит Associate Professor at UCLA Alan Castel (Alan Castel), who in 2012 showed < / a>, that most office workers are not able to name the exact location of a bright red fire extinguisher near the office, although he passed hundreds or thousands of times.
Scientists still find it difficult to name the causes of manifestations of reconstructive memory in such cases. According to one version, the brain is not specifically remember the specific minor details. To be effective, it is not necessary to store a detailed image of corporate logo.
Studies show that people hardly able to accurately remember other everyday objects. For example, even experienced users can hardly be called the location of all keys on the keyboard, although it had for many years.
Source: geektimes.ru/post/247992/
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