Life Instagram after the sale Bashny.Net

When the inhabitants of Silicon Valley subsided after a sensational shopping Facebook'om WhatsApp instant messengers and startups with even greater motivation earned coworking hoping to become the next star, then got another interesting question - what happens to the acquired company in a year or two? Answer it Tofi Dan (Dan Toffey), communications manager of the company Instagram, which proved to be the fifteenth hired employee. He joined the company just before the 2012 Facebook photo-bought for $ 1 billion.





After completion of the transaction team moved into the office Instagram Facebook, which now occupies one of the buildings. Moving company was under contract, with Facebook, for its part, has promised not to interfere in her work and give her all the conditions for further growth.

On the question of whether the changed culture within the company after the sale, Dan said that the spirit remains the same, but the team has grown very much. At the time of the sale was 16 people, now in the state of Instagram more than 130 employees.

On the part of Facebook is no pressure no - just change the business model. Now Instagram to employees no longer have a goal to make money, the main problem for them today - is:

1) The growth of the user base;

2) Bringing corporate users - as one of the company's marketing channels - and providing them with assistance in positioning their activities;

3) Building a worldwide community of users.

"So - sums up Dan - we can pursue the achievement of our initial pans that is focused on financial issues, which takes on Facebook».

With corporate users a special department, which provides educational assistance to conduct a corporate page.

At the moment, Instagram 6 offices in different parts of the world, whose main task - to maintain and promote the most active users. So, when the Roman Palchenkov, famous Russian instagramer, went to California, the guys from Moscow representative reported to the head office and organized a visit to the headquarters of his Facebook, where Roman came with a number of comments and suggestions for improving the application.

Instagram makes every effort to popularize the movement. So, one of the last actions was to send some active users on the opening of the Olympic Games for fototranslyatsii activities.

On the request to express their opinion about the adventure with the purchase WhatsApp, Dan said that if we compare the number of users on Instagram time of the transaction, it is similar to the prevalence in WhatsApp. He noted that Instagram had the advantage of choosing the location for the office and take a photo service had the most comfortable room. Incidentally, contrary to established trends by changing the composition of the team after buying startups, all 16 employees still working in Instagram and continue every day to do cool product for a growing number of users, while using resources Facebook.

Source: habrahabr.ru/post/230523/