Carl Lagefeld out to the masses Bashny.Net

Fashion designer Karl Lagerfeld turned his attention to the mass market. "My dream is to turn the house Lagerfeld towards mass business for the premium sector, I have Chanel and Fendi», - he said. "Reaching every sector of the market - this is a real luxury" - believes designer. Lagerfeld already has experience for consumers. In 2004, he successfully worked in this field with a network of stores H & M. And just recently, he made a promotional shoot for the French brand 3 Suisses, which sells clothing by mail through catalogs.