"Rain», Slon.ru and "Big City" united in the holding and conduct an IPO on the Moscow Stock Exchange Bashny.Net

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On сообщению edition of Forbes, TV channel "Rain", and magazine publishing Slon.ru "Big City" merged into a single holding company for an initial public offering on the Moscow Stock Exchange. The journalists told an investor these projects Alexandre Vinokourov (previously he was the major shareholder, and later CEO of the investment bank "KIT Finance".). Financial volume in money may be from 300 million to 700 million rubles. Dates for possible locations are not called.

Part of the funds raised in this way, according to Vinokourov, planned to spend on the implementation of a new financial model - created by holding shift from advertising sales, to the creation of the premium paid content distributed by subscription. Such a scheme is already working on the channel "Rain" in the near future and will be paid content on the portal Slon.ru.

Vinokourov told Forbes, that for 9 months 'rain' managed to earn more than 70 million rubles for selling content. Subscription to the site has designed about 70 thousand. People, and even about 25 thousand. Regular pay per view individual gears.

The first reports on the plans "rain", "Big City" and Slon combinations appeared in the fall of 2013, but then all that remained at the level of rumor. Vinokourov said that while "Rain" was close to the door to self-sufficiency, so the need to attract funds through public offering anymore. However, later the situation changed, and business performance deteriorated significantly channel.



Problems of "Rain" began with a survey on television, which caused public outrage. As a result, many cable and satellite operators are excluded from their channel packages, which reduced its coverage to 85%. Together with the reduction of the audience "Rain" left many partners and advertisers, which led to the need to reduce - by now left the canal for about half of the employees. According Vinokourov, the management of "rain" is in talks to return to the channel grid operators, but is far from an agreement with all.

Forbes notes that in 2013 the revenue channel "Rain" reached 361, 9 million rubles, income Slon.ru site reached 105, 5 million rubles, and the edition of "Big City" - 63, 3 million (vs. 59, 8 million).

In early June 2014 consulting firm PricewaterhouseCoopers (PwC) has submitted its study prospects for revenue growth of Russian media. According to analysts, in the next five years, industry players online media will earn four times as much. Will grow not only segment of online advertising, and also increase the proportion of paid content.

In May this year, there were reports that the move to the scheme with a paid subscription plans holding RBC. Subsequently, this information was not confirmed, but spent the publication "Zuckerberg call" survey of heads of various media companies showed that most of them sure in the prospects of paid content model.

The news about the intention of holding "Rain", "Big City" and Slon.ru hold IPO was not the first associated with the Moscow stock exchange. Earlier this week, "Yandex" first announced , and then spent the placing on the Russian stock exchanges in addition to the already traded shares on Nasdaq.

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«Yandex" will place its shares on the Moscow Stock Exchange Как arranged exchange trade in Russia Infrastructure Russian securities market (brief educational program) courses and webinars on stock trading

Source: habrahabr.ru/company/itinvest/blog/225385/