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Fashion Sweater
The owner of a New Zealand yarn shop called Ckeinz had the idea to knit a sweater for the victims of penguins (talking about the recent oil spill off the coast), which offers skin cleansing. They need to birds, so they did not eat the oil, trying to clean feathers.
The initiative was connected knitting a lot of volunteers from around the world. Recently, it was reported that, say, sweaters longer than penguins. :-)
Amateur photo:
It is believed that the process of trying on clothes for the penguin is an extra stress, but still a very nice initiative.