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WWF: Your move?

Social advertising from Singapore unit WWF called «Tic Tac Toe» (Tic Tac Toe) binds rich lifestyle and environmental problems. The campaign received the "Golden Lion" at the festival "Cannes Lions 2009".












Advertising Agency: JWT (Singapore)
Creative Director: Ali Shabaz, Tay Guan Hin
Art Director: Christiano Choo, Karen Muck