In London at the Savoy took one of the most significant events of the year in the fashion-industry - «British Fashion Awards - 2010". Among the guests at the ceremony were noted such famous personalities as supermodel and designer Erin O'Connor (Erin O'Connor), a young model Daisy Lowe (Daisy Lowe), already legendary Claudia Schiffer (Claudia Shiffer) and her colleagues "the shop" Yasmin le Bon (Yasmine le Bon), Daphne Guinness (Daphne Guinness), Lily Cole (Lily Cole).
"Brand of the Year" is to be expected was recognized brand «Mulberry», specializing in leather goods and women's clothing. "For outstanding contribution to the development of fashion" prize was awarded this year gone Alexander McQueen (Alexander McQueen).
Award "Best Designer - 2010" was handed Phoebe Philo (Phoebe Philo), which is currently the creative director of the French luxury fashion house «Celine».
"British style icon" was recognized presenter and simply beautiful socialite Alexa Chung (Alexa Chung).
"Model of the Year" was chosen unanimously by the Dutch supermodel Lara Stone (Lara Stone), which this year was just snapped.