Street guerrilla project «Brandalism»

In fact, this material would have to be placed in the category of "Counter-advertising", but in our magazine this section is not, so we decided, once the work of the project are located mostly on billboards, and the material here is the place.

Following the principle of the original street patterns, paying attention to the social problems of the society, this British project was created with the aim to challenge the power and aggression of manufacturers through outdoor advertising. The project involved several dozen artists united by a common idea of ​​conflict transformation of human into mindless consumers of all that offers listing. According to experts, manufacturers spend on advertising in the UK every year about sixteen billion pounds. The project «Brandalism» advertisement is intended to make fun of attempts to teach people what is happiness, by means of the goods, which may not even need you. But happiness ...