Deception in advertising

Andrew Dickson, a personal trainer and runs it on the example showed that manufacturers of slimming deceive people.
And thanks to the quality work of the photographer, the same person looks completely different.

These pictures show how easy it is to create the illusion of weight loss. In just one hour, Andrew took a picture of a young man as you see it below on the right photo:




Andrew has worked 11 years old fitness trainer. During this period of his life, he gained a little weight in 84 kg. and I decided to make these photos. In the first photo, he wore baggy shorts, specifically shaved, well, to put it simply dumped belly. In the photo on the right, he deliberately put tighter shorts, properly set up the light made a couple of push-ups and voila.


Then he decided to delve further into this deception:

Andrew scored a little more weight, from 84 - 90 kg. and I decided to just an hour reforms demonstrate a more detailed "weight loss", which may seem long in a few months. The lower photo is a continuation of lime "slimming" in 5 stages.


In this experiment, Andrew wanted to show that the majority of weight loss programs that advertise - lie. This long-term weight loss requires a lot of work and effort. Laziness in weight loss - a loss of money, time, and sometimes health.

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