PlayOJO launches daily live casino show on UK TV



After debuting on Channel 5 on 8 August, the exclusive PlayOJO roulette is now broadcast live on British television every evening. TV viewers can now participate live with live PlayOJO dealers during the late-night program https://holdgroup24.com/uk/casinos/monobank/, airing from one to three in the morning. The hosts of the new show will be Kelly Gnauk, the star of the musical “Bat from Hell” in the West End, and David Butler, TV presenter of the French football club “Paris Saint-Germain” (PSG).The flagship casino brand SkillOnNet collaborated with the London media agency All Response Media and Channel Five, as well as with the French television production company FruitSalad in creating the show. The PlayOJO Live Casino Show is held in anticipation of the vibrant integrated marketing campaign “It’s Alive”, which also aims to raise awareness of the PlayOJO live casino product. PlayOJO’s live casino offering includes dozens of table games and game shows such as Crazy Time, Monopoly Live and Mega Wheel. Andrew Steddy, Head of Global Product Marketing at PlayOJO, said: This year’s main goal was to boost the popularity of live game shows and casino games on PlayOJO and become the first choice for players looking to enjoy playing live online casino games. The first signs are extremely encouraging both the game and the show. This is another great project by the PlayOJO team, and I would like to thank FruitSalad and Pragmatic Play for creating the show and live game, as well as All Response Media and Channel 5 for their work in organizing this opportunity and deal. Since its launch in 2017, PlayOJO has gained market share in the UK through a range of innovative marketing techniques. Last year, for example, the casino operator was the winner of the UK Social Media Awards, winning the prize for the best use of social media in entertainment.