The most popular foundations in 2023

When planning to buy a foundation, the first thing you pay attention to is the shade. However, it is necessary to take into account other characteristics, because foundation plays an important role in everyday makeup. In order not to get lost in the variety of products, consider the rating of the most popular foundations, based on the statistics of orders for this product in the Beautis online store. We hope that this selection will help you decide on the choice of the necessary product.

Sunscreen BB cream Genosys Blemish Balm Cream SPF30



This cream has a double effect:

• corrects skin imperfections such as age spots and uneven tone, acting as a BB cream;
• nourishes the skin with beneficial components and provides SPF30 protection.

Thanks to the product, the lipid layer of the skin is deeply moisturized and restored. Genosys effective foundation helps prevent photoaging caused by ultraviolet rays. Makes skin glowing.

Genosys Blemish Balm Cream SPF30 sunscreen BB cream is rich in active plant ingredients:

• Japanese birch extract;
• sorrel extract;
• eucalyptus leaf extract;
• perilla seed oil;
• mika;
• arbutin;
• titanium dioxide;
• adenosine;
• allantoin;
• oregano leaf extract.

Volume – 50 ml, country of origin – South Korea.

Vegan sunscreen DR. CEURACLE Cica Vegan Gel SPF 50+ PA++++

The advantage of a vegan sunscreen is that it does not contain chemical filters and is practically invisible on the skin. Ideally protects against ultraviolet rays and harmful environmental influences. Thanks to the hypoallergenic gel, skin quickly recovers after sunburn or other damage. Contains centella complex and also eliminates redness, inflammation and other skin irritations. This cream has the EVE VEGAN certification mark.

Vegan cream contains unique components:

• kiwi extract – protects against harmful external factors;
• centella complex – calms;
• lotus flower extract – softens, moisturizes, soothes and strengthens;
• Hibiscus extract – makes the skin elastic, helps prevent the appearance of wrinkles.

Volume – 50 ml, country of origin – Korea.

Luxurious foundation Elixir des Glaciers Teint Majestueux Essence of Bees from Valmont



Foundation of the Essence of Bees series - Elixir of Glaciers will make your makeup light and sophisticated, emphasizing your natural beauty. At the same time, it acts both as a skin care product and as a decorative cosmetic. The cream perfectly balances between dense coverage and the ease with which it glides onto the skin. The texture of the cream has the effect of a “second skin” - making it ideal and at the same time natural. The active components of DNA and RNA used by Valmont slow down the aging process, while the skin is filled with radiance and energy.

Elixir of Glaciers foundation contains the Essence of Bees complex, which includes:

• honey;
• propolis;
• royal jelly.

It also contains triple DNA and RNA, water from melted glaciers, and phyto-alpine extracts.

Volume – 30 ml, country of origin – Switzerland.

BB cream Smashbox Camera Ready BB Cream SPF 35



Camera Ready BB Foundation can be used as a standalone product or as a makeup base. The five-shade toning formula will help make your skin smooth and blemish-free. Tinted BB Cream has a unique moisturizing effect, the result of which will be visible after four weeks from the date of application, because it:

• perfectly moisturizes the skin;
• controls the secretion of subcutaneous fat;
• protects against the harmful effects of external factors;
• skillfully hides cosmetic defects, signs of fatigue and aging.

In addition, the product improves the general condition of the epidermis without clogging the pores.

Smashbox Camera Ready BB Cream SPF 35 contains the following active ingredients:

• octinoxate – protects against UV exposure;
• octyl salicylate – soothes inflammation and heals the skin;
• Oxybenzone – reflects UV radiation, adds rose and geranium aroma.

Volume – 30 ml, country of origin – USA.

Erborian BB cream Nude cream with tinting effect 5 in 1



An ideal BB cream with a 5 in 1 toning effect. The updated formula ensures tenderness and is suitable for all skin types, even sensitive ones. The weightless texture creates a natural tone that glides onto the skin flawlessly without clogging pores or settling in fine lines. This makes it possible to improve skin tone and texture, while saturating the skin with the necessary moisture and providing UV protection. BB cream can hide minor skin imperfections:

• rash;
• small vessels;
• redness;
• pigmentation.

The shade of the Erborian Nude series is able to adapt to the skin tone.

The main secret of BB cream is its composition, which includes:

• ginseng root extract;
• Asian centella root extract;
• complex of medicinal herbs;
• antioxidants.

Volume – 15 ml, 40 ml, country of origin – France/Korea.

What to look for when choosing a foundation

When you go shopping for foundation, you should first take into account your skin type and age-related changes. If you make the wrong choice, there is a risk of harming the condition of the epidermis and being disappointed by not getting the desired result. In addition, it is necessary to remember that lighting can change both the color of the skin and the foundation. Therefore, when choosing, you need to pay attention to the following recommendations:

• For winter, it is recommended to choose a shade one tone lighter than your skin color, which will visually provide a rejuvenating effect. Creams with shining particles are also appropriate in winter.
• For summer, choose shades that are a little darker as tanning makes your skin darker.
• The foundation should not tighten the skin or leave an oily sheen.
• The product should be evenly distributed and suitable in composition to your skin type.

And most importantly, you need to remember the general rule that the difference between the shade of foundation and skin tone should be only one tone.