Now the Panasonic equipment in the afternoon with fire can not find, I tell you where it went Bashny.Net

Successful business brought many global brands recognition, love of millions of people, large profits. One of these brands is undoubtedly and Japanese Panasonic. Who doesn’t remember their landline phones, video cameras, music centers, cameras and TVs? The technique was really high quality and generally affordable. Now Panasonic will not see any store in the window. So why did this happen?



The successful business founded the future corporation Panasonic Konosuke Matsushita back in 1918. At that time, no one could have imagined that a tiny enterprise would grow into a real giant. Matsushita worked with only a couple of relatives, making parts for larger companies. But over time, the business expanded, received the name Matsushita Denki and began to produce. small-scale electronics. For example, their bicycle lights were especially appreciated.

Times are changing and radio receivers are especially popular. Matsushita changed the name of his company to Matsushita Electric Industrial Company and established a subsidiary of Matsushita Electric Works. A businessman registers the first brand that his company produces and gives it the name National. Customers note the high quality of Matsushita’s products, sales and popularity of his company are growing every day.



The events of 1939-1945 did not bypass the Matsushita Empire. At one time, his company worked for the military, making components for aircraft and ships of the Japanese special services. At the end of hard times, some of Matsushita’s factories were selected as reparations.

Konosuke miraculously preserved A subsidiary of Matsushita Electric Works. He convinced everyone that he runs an enterprise that produces exclusively peaceful, necessary and useful products. But it wasn't easy to work. For the next 5 years, Matsushita’s life’s work was in danger of ruin.



A helping hand for Matsushita Electric Works became a support agreement with another giant in the world of engineering Philips. The work is boiling. As soon as possible, the range of companies was replenished with new products. The technique turned out to be very high-quality and popular. In 1960, the company released its first color television. A real breakthrough in the world of technology, not otherwise.

Philips had plans to work with Matsushita Electric Works. The company wanted to conquer the market of Mexico and the United States. Matsushita already had its own brand - National, but in America it was also the same. In order to enter the US market legally and successfully, a decision was made. Create a Panasonic brand (pan is everything, sonic is sound).

Initially, this brand was created exclusively for radio equipment and components, but had to expand the range. Under the brand Panasonic began to produce almost all equipment from Matsushita Electric Works. And especially for radio and music equipment registered another brand - Technics.



The successful business and modern problems of Konosuke Matsushita ceased in 1989. And in the 90s of the last century, his company, like many others, have been through difficult times. The organization tried to stay afloat and keep up with the times. She was good at it, because landline phones and video cameras were on a good account with buyers.

Since 2008, the company has changed its name to Panasonic Corporation. To save money, the company had to reorganize production and partially move it to more accessible regions of the world (China, Hong Kong). From home appliances brand Technics had to refuseReduce the number of subsidiaries.



To date, the lion’s share of profits Panasonic Corporation receives from Japanese market segment. The European segment brings only 10% of the total amount of revenue to the corporation. This makes it harder to find Panasonic products. But the organization keeps its finger on the pulse.



For example, it is impossible not to mention the Lumi digital cameras, which are manufactured by Panasonic. They prized Not just photographers, but also professional photographers. We sincerely hope that such high-quality products from a giant company in the world of electronics will please us with their work for many years to come. Did you have anything from Panasonic?