Startup Niu modernizes the market of electric scooters in China Bashny.Net

The company has developed a model of "smart" electrocuter with lightweight and removable battery, and also made it more attractive for young people. The startup has already collected more than $20 million on pre-orders.Two crowdfunding campaigns have brought Niu $10.5 million and $11,75 million, and to date the company has sold more than 150,000 of electric scooters. Niu managed to solve three main problems associated with the use of electric scooters in China, where half of the population constantly have to travel long distances even to reach the nearest store.





First, it is the weight of the battery, and the ability to change it if necessary — most of the commercially available electric scooters are equipped with lead-acid unit, which weighs from 20 to 50 kg. "We wanted to make something that is removable, lightweight and small in size. Heavy and static, the battery is one of the main reasons why people are not buying scooters," says the Token Hu, co-founder of Niu.





Secondly, another serious problem faced by owners of electric scooters in China is a steal, and can steal the scooter as a whole and its parts. To solve this problem, Niu has developed technology that integrates all components into one system and connects them with cloud services company. As a result, as soon as some part is removed, this immediately comes to notice on the Niu server.





And finally, thirdly, the company tried to make a motorized scooter attractive to young people, representing the Millennials. "Older people buy the old generation devices and technology, but the younger generation does not want to buy it because it does not fit into their philosophy. Such people as we, use an iPhone or Xiaomi. We want things to be simple, beautiful and intuitive," explains Hu.

Last year the electric scooter presented by BMW: the maximum speed of the C Evolution is 129 km/h and a cruising range of 100 to 160 km. the company Informed about its plans to build a motorized scooter also said the company Vespa — producer of one of the most recognized scooters in the world. The company intends to produce Vespa Elettrica in the second half of 2017. published

P. S. And remember, only by changing their consumption — together we change the world! ©

Source: hightech.fm/2017/01/30/niu-electric-scooter