The problem of paper waste

The problem of paper waste in the UK is quite acute in London regularly there are 30 rooms Newspapers – and they all sooner or later are read and discarded. You need to specify that the mindless appeal to readers with a huge amount of waste the city does not decorate? To address this question of London government signed with the company Renew the contract under which the latter will provide the special news service with the numerical data on the screens of street containers for waste collection.





Each of these "information bins" will be equipped with two LCD screens, which will show a summary of the latest news from the world of business, interspersed with news, culture, sports, fashion, tourism, technology and art. The first batch of 25 information containers started to work on the territory of the city of London 26 Jan. By may the number had increased to 100 and the beginning of the Olympic games in 2012, reached two hundred. According to estimates, by this time, the audience of street information channel that broadcasts news on the LCD displays garbage containers, will consist of more than 3 million people.

Responsible for project Renew has already agreed to supply news to news with a number of partners and sponsors. Among them — the London stock exchange, the world wildlife Fund, the Getty Images image Bank, the French news Agency Agence France-Presse, a supplier of financial information Bloomberg, the English journal The Economist, a weekly magazine about entertainment and cultural life by Time Out guide for London and UK restaurants, and places of leisure, Square Meal, the car magazine Car Magazine, the American sports cable television channel ESPN, and others. From all this abundance the editorial staff will select the Renew latest financial and corporate news, news headlines and updated weather forecast data for broadcast on the city display.









New information service will operate on weekdays from 6 am until midnight. In addition to the main tasks network information displays can be used to alert the citizens about the disruption of transport or emergencies.

The housing of each container, the size of which will be 0.6 1.3 1.4 meter is made of a material in four times more durable than iron, body panels – fiberglass-reinforced polymer. News reports are displayed on two LCD 32-inch screen of high-strength glass with energy-saving led backlight and adjustable brightness. Designed for debris compartment of each container, according to forecasts, will annually collect 1.65 tonnes of recyclable material – primarily paper.





A special team will daily check for damage to the containers by vandals, graffiti and sticker ads. Renew took care of all the costs associated with servicing and maintaining the system, including the replacement of damaged containers or parts thereof – from the state budget will not have to spend a dime. In the company's plans for 2012y year also includes the connection speed of the wireless connection to each of the news stands, which will significantly expand the possibilities of interacting with mobile devices.

Visitors to the new York stock exchange will also soon be able to see the information container of Renew in action – the first of them planned for the near future. Expressed interest in the development and the transport company in Japan and landowners of Singapore.

 

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