1. "The Effect Of Trudnodostizhimye"
The essence of this phenomenon is that those people who are more selective in their social elections, are more desirable than those more accessible. However, this effect is very subtle. When people try to artificially create a "trudnodostizhimye", usually just lose their social desirability.
2. "The effect of Romeo and Juliet"
The effect of increasing the attractiveness between two lovers, which occurs if their parents or other people trying to break them up.
3. "The Zeigarnik Effect"
A person's ability to remember better the action that was left unfinished. This can be explained by the tensions that arise at the beginning of each operation, which does not receive a discharge if the action is not completed. Thus, the interrupted information charged involuntary memory
4. "Effect Of The Witness"
The phenomenon is that when people need help among strangers, the more those strangers around, the less likely that one of them will help. At first it was considered a sign of dehumanization occurring in the urban environment. But later psychologists have found that this effect applies to all. The fact is that when a lot of people close by, each of them thinks that someone else will help, and nobody comes to help.
5. Halo Effect
Its essence lies in the fact that if a person in a given situation could make a positive impression, subconsciously attributed to him and other positive qualities, and Vice versa. This phenomenon explains a well-known rule: "first you work for reputation, then the reputation works for you".
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