He died one of the founders of the famous advertising "We had to put Clifford» - Armenian President "Behemoth" Cyril Gems

Association of Communication Agencies of Russia (ACAR) is sad to announce that on March 27, killing one of the founders and president of the advertising agency "Behemoth" Cyril A. Samotsvetov.Sozdav with partners in December 1991 RA "Behemoth," Kirill Gems took an active part in the formation of the Russian advertising market. He was an indispensable participant in the events and activities of our Association, whose members include the Republic of Armenia "Behemoth." Continuing to bring new ideas and suggestions for the consolidation of the market participants, has always been ready to implement their projects, drawing others own energy, passion and perseverance. One of the first, he began to pay attention to the issues of legal support promotional activities, protection of copyrights, intellekutalnoy property. The agency was assembled a talented and original team that created a large number of not only successful, but witty and elegant creative solutions. Works Agency became the winners of numerous national and international competitions and festivals, stages, iconic landmarks in the history of Russian advertising creativity. Advertising in print media, outdoor advertising, television advertising, social advertising will remain forever in the history of his works such as "Gone? We had to put Clifford! »,« The one that I love, "" I love you », & quot; Black Jack «,« SOS »,« Vacuum Bissel »and others.

Cyril Gems loved and knew how to live. He tried to always and everywhere to be the best. He danced well, was attentive and witty conversationalist, persistent and tactful negotiator. But most of all he loved the sky. This love led him to the MAI, and then in big-time sports. Three-time world champion in parachute jumping 39-year-old Cyril Gems died on landing while participating in a training jump on preparing for a new world record.





Eternal memory of Kirill Anatolevich Samotsvetove, beautiful head, professionals - advertisers, desperate athlete, a remarkable man, comrade and friend will remain forever in the memory of national advertising in our hearts.

Association of Communication Agencies of Russia



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