Shine your floor! Guerrilla mats Argentine Mister Proper

Argentine Agency Grey offers "feel the difference" in an unusual way.

Grey agency of Argentina offered to customers its vision of 'clean floors. " In advertising detergent Maestro Limpio (in Russia this brand is known as Mr.Proper) method used to demonstrate than a clean floor different from the floor, washed with Maestro Limpio. On the tile floor in front of the entrance door were laid transparencies with the logo of the product and the slogan "more shine your floors!»

The idea is that at first glance it appears to the floor mirror clean floor, and only after some time you will notice that in fact it is a rug from a transparent film.






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