In China, there were diabolical hole. Bashny.Net

Ogilvy & Mather Advertising developed a guerrilla campaign for social Beijing Municipal Administration Council.

In 2006 in China 47 people were killed and 10,000 were injured as a result of stolen manholes. Daily 12 covers lost on the streets of Shanghai. In Beijing in 2004 alone, 24,000 were stolen manholes. What for? One stolen hatch can be sold no more than $ 1, 25. At the same time, stolen manhole unmarked creates a deadly trap for many pedestrians and cyclists.

The agency decided to celebrate the 10 hatches icons disabled to attract attention. Written in bold text font I talked about the statistics of wounded people in connection with the missing hatches and hotline number on which you can report the theft.



According to the Beijing Municipal Administration Council the day after the launch of the campaign, they have received more than 190 calls from residents. Hatches reported by residents, were replaced in the next 48 hours.







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