Anna Bol'shova became the face of the advertising campaign of mayonnaise "Maheev"

From May 1, 2007. on federal channel starts a new advertising campaign Flite brand "Maheev»

This time the video shot using the image of the "stars" - the role of the main character was chosen actress Anna Lenk Bol'shova (TV viewers, she is best known for the TV series "Request Stop", "soldiers", "Matchmaker"). According to the company, the choice was made by chance an actress - Anna gives great importance to the proper and healthy eating.

How to tell the site in the company, the concept video "Mayonnaise" Maheev "lemon juice" is based on the fact that the actress draws viewers' attention to the presence in the product of lemon juice (it was the replacement of vinegar, which is traditionally used in the preparation of mayonnaise), making mayonnaise " Maheev "not only delicious but also useful.

"Today mayonnaise" Maheev "lemon juice" is already the market leader. Another advertising campaign aimed at maintaining the loyalty of consumers who had come to love this product, and to focus the attention of those who have not yet had time to evaluate all the advantages of mayonnaise "- said General Director of" Essen Production AG "Leonid Baryshev.



In support of television advertising from 1 May CJSC "Essen Production AG" carries out large-scale advertising campaign for the use of outdoor advertising in the Moscow metro. Over the entire period of the campaign will involve about 2,000 cars on 10 subway lines. This format allows you to reach the wider population and to effectively influence potential customers.

via www.adme.ru

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