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Blood effects in Australia. Grey Worldwide found that the difference in the change 5 km / h
Transport Accident Comission (Commission RTA) introduced stuffed with special effects television campaign to force Australians to lose speed on urban roads.
In the spot, in slow reverse scrolling captures the story of a fatal accident. Sad tour departs Investigator Police Sergeant Peter Bellion:
"Our job is to restore the course of a serious accident and collect evidence that can later be used in court. This girl has landed here with a serious head injury after hitting a huge force that pushed it to six meters. The impact was here. According to our calculations made on the basis of the analysis of the car and the tires, it was shot down at a speed of 32 kilometers per hour. Here the driver started braking. He noticed it at a speed of 65 kilometers per hour. Well, let's change one small detail. Now - the vehicle speed is 60 and he notices her. In this case, they are collision occurs at a speed of 5 km / h. The victim would just hurt her leg, and we would never have come to this event ».
Slogan: "Reset 5» (Wipe Off 5).
TAC Minister John Lenders said that the difference in the 5-kilometer sufficient to change the course of events in accidents for the better: "The speed - was never safe. Since the start of the campaign "Wipe off 5" in 2001. The figures were lower overspeed. The death toll in places the speed limit decreased by 34%. But the problem still remains. People make hasty conclusions about the insignificance of the difference in the 5 km / h in just because of their qualifications are not. You lose only 46 seconds on the 10 km, but can save someone's life ».
The campaign was launched last spring.
via adme.ru
In the spot, in slow reverse scrolling captures the story of a fatal accident. Sad tour departs Investigator Police Sergeant Peter Bellion:
"Our job is to restore the course of a serious accident and collect evidence that can later be used in court. This girl has landed here with a serious head injury after hitting a huge force that pushed it to six meters. The impact was here. According to our calculations made on the basis of the analysis of the car and the tires, it was shot down at a speed of 32 kilometers per hour. Here the driver started braking. He noticed it at a speed of 65 kilometers per hour. Well, let's change one small detail. Now - the vehicle speed is 60 and he notices her. In this case, they are collision occurs at a speed of 5 km / h. The victim would just hurt her leg, and we would never have come to this event ».
Slogan: "Reset 5» (Wipe Off 5).
TAC Minister John Lenders said that the difference in the 5-kilometer sufficient to change the course of events in accidents for the better: "The speed - was never safe. Since the start of the campaign "Wipe off 5" in 2001. The figures were lower overspeed. The death toll in places the speed limit decreased by 34%. But the problem still remains. People make hasty conclusions about the insignificance of the difference in the 5 km / h in just because of their qualifications are not. You lose only 46 seconds on the 10 km, but can save someone's life ».
The campaign was launched last spring.
via adme.ru
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