180 Amsterdam: Unsportsmanlike conduct in the new series of commercials Adidas

Adidas and 180 Amsterdam continue to campaign within the campaign. Under the concept of «Predator vs F50» published a new series of commercials.

Recall that in December last year in a campaign «Impossible is Nothing» Adidas started its own mezhbrendovye "dismantling", organized two football teams wearing different shoes - Predator and F50.




By creating a series of new commercials, in addition to the permanent kreatora Adidas agency 180 Amsterdam, attracted directorial duo Zak and Dan and the London production Knucklehead, to whom was given the task to combine live action with graphics, animation and special effects. And to create a diverse animation companies were invited Not to Scale and Ebeling.

Football stars - members of opposing teams trying to find out whose the best boots, arranging competitions, which are sometimes not connected with football or football boots with the general.

In the video «Staring» - «staring» David Beckham wins Chelsea player Ashley Cole, raising an eyebrow and making him laugh.

In «Thumbwars» - «Finger War" two Chelsea players Frank Lampari and Shaun Wright-Phillips found "a finger to finger" on a tiny ring.


[ censorship i>] from Real Madrid in «Kaka's Krackers» oderdzhivaet victory over Diana Eymo eating waffles greater than that.


Three other clips still have to do with football: in «Wibbly Wobbly» Frank Lampari and Shaun Wright-Phillips revolve around poles stuck into the field, and then, according to the rules of this fun, you need to hit the ball and get to the gate. One succeeds and the other falls.


«Head vs Heart» turns Fred and Sebastian Viera in the heart and brain are fighting with each other, scoring goals in metal cans. It is worth noting that the score 2: 1 victory still heart. A «Footbowling» Lionel Messi and Xavi playing football at the bowling alley.

























via www.adme.ru/creativity/2006/12/11/13417/

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