Lowe Brindfors: Saab relieve nature (awesome soundtrack!) Bashny.Net

Swedish carmaker Saab has started penetrating international television campaign, promote environmentally friendly cars on the engines BioPower.

Atmospheric movie under the slogan «The power of nature wants to be free» («The power of nature wants to be free") conveys the idea of ​​environmentally friendly engine, showing how nature is fighting for their freedom - the flowers make their way through the asphalt, the dog breaks loose, killer whale jumping in pool, dam breaks shower. Emotional intensity is created largely due to the soundtrack, perhaps the most important advantages of the roller - hysterical song «Release Me» Swedish band Oh Laura, executed their soloist Frida Öhrn, has an unusual voice.






Roller, developed by the agency Lowe Brindfors and aired in Europe now, so made a stunning impression on the audience that views video to video services has long exceeded 300 thousand. A Swedish magazine Resume campaign called "Campaign of the month».




Kristian Jörgensen, Marketing Communications Manager, Saab Automobile: «We have worked intensively in order to connect the rational content of the campaign and feelings when shooting video. This is a great reward for us - to make a really outstanding movie that touches people and works for the soul ».


Roller «Release Me» Saab not only contributes to the growth of sales of its cars with engines of BioPower, but also gives a boost to the career of unknown before this time band Oh Laura - they have already signed a contract to record a first full-length album, and have gained popularity in many European countries.


According to the materials: kuteev

via kuteev.livejournal.com