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Mysterious guerrilla campaign for an even more mysterious customer.
Bashny.Net
The Greek branch of Leo Burnett developed an interesting guerrilla campaign for railroad depot (!!!) in Athens.
Very unusual guerrilla campaign for a very unusual client - the tram depot, with a very unusual purpose - to persuade people to make more use of transport. For this purpose conventional media would have looked at least inharmonious, because the agency decided to use hundreds of cars, standing far away from the tram in Athens. On the cover was located guileless inscription - "Today I rode the tram».
via # image5286205
Very unusual guerrilla campaign for a very unusual client - the tram depot, with a very unusual purpose - to persuade people to make more use of transport. For this purpose conventional media would have looked at least inharmonious, because the agency decided to use hundreds of cars, standing far away from the tram in Athens. On the cover was located guileless inscription - "Today I rode the tram».
via # image5286205
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