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In the weak-minded people, all life is placed on one photo.
Agency Publicis Kommunikationagentur developed a strong direct marketing campaign for social organization Stadtmission Nürnberg.
Stadtmission Nürnberg - is the municipal public charitable organization in Nuremberg, which helps the poor and sick people in the region. The same organization also helps moron. As advertising media agency has decided to use an old photo album titled "My Life", in which, however, was only one picture. Loss of memory and events of life - a common symptom of the disease of dementia. The main task of the album - to understand how the recipient feels weak-minded people, and encourage them to donate. The result was the campaign to collect donations for a total amount of 200 000 Euros, which is 30% more than the alternative campaign last year.
via # image4984605
Stadtmission Nürnberg - is the municipal public charitable organization in Nuremberg, which helps the poor and sick people in the region. The same organization also helps moron. As advertising media agency has decided to use an old photo album titled "My Life", in which, however, was only one picture. Loss of memory and events of life - a common symptom of the disease of dementia. The main task of the album - to understand how the recipient feels weak-minded people, and encourage them to donate. The result was the campaign to collect donations for a total amount of 200 000 Euros, which is 30% more than the alternative campaign last year.
via # image4984605
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