The powerful energy of dance Maori warriors advertises Truck Iveco

Italian truck manufacturer Iveco ad campaign, which appeared on television in New Zealand, Italy, Spain, France and the UK, joined just two informational reason: the conclusion of a contract with the All Blacks rugby team and the release of an updated four-wheel drive truck Iveco Stralis.

Three spot based on well-known and respected in New Zealand warlike ritual dance "Haka" of the indigenous population of this country - Maori. In the role of Maori warriors made a hefty rugby team All Blacks, the performance of the famous haka before each match. The strength and power of rugby with its associated with the power of machines Iveco. In general, I must say that the campaign b2b impress the ordinary people. They will get a purely aesthetic pleasure: big men performing a primitive dance and screaming at the same time ancient spells - a spectacle rather pleasant, even at the level of instincts.


The campaign was developed by the Italian Agency for Domino.













via www.youtube.com/watch?v=kd0kDxP04eI