Curious Australian Barbarians in advertising Yandex Bashny.Net

Leo Burnett Melbourne (Australia) developed an interesting campaign for the local Internet search engine seek.com.au which sets the fundamental question - why people are looking for?

2 clips, issued as part of a campaign fit with the different parties to the concept of search in human life - why people tend to look for and what would happen if mankind would be unusual to seek anything.



Interestingly, the online search engine advertising is coming to search as a fundamental concept, and not just as the function that the user employ, introduced online inquiry.



In the first video Leo Burnett says, people - curious creatures. They are looking for in the shops, looking for new sensations, looking for a good pair for dating, they want to know what's inside, then outside, and that the "outside". Why are we looking for? Because if we were not looking, we would not have found.








In the second video, "Do not curious creatures," it says that the inherent property of human nature to look for. But what would have happened if it were not so? Would not it be pryatok. Would not it be museums. People (because the sperm is also looking!). Why are we looking for? Because if we were not looking, we would not have found.



via adme.ru