The cult director Chris Cunningham gave a master class in advertising Orange (+ bonus) Bashny.Net

Great Chris Cunningham, director of "intellectual wealth", the set of director of music videos worked, "a specialist in shooting" in advertising Orange, which he himself had snyal.V video Orange, announcing unlimited MMS, Chris gives advice with characteristic perversity gives tips on photography.




Read more about the personality of Chris, you can know at a page in WikiPedia.



In order not to insert twice, on behalf AdMe remember the brilliant work of "intellectual wealth» (Mental Wealth), which begins this article - video, shot by Chris Cunningham, who was created as a new revolution in the understanding of progress.




Mental wealth for Sony Playsation (2000).
 




You are watching TV and suddenly know that human progress - this is nothing. This tale, which you teshite myself that it was to live in peace, even though you yourself stood in development, you soon regress.

News that you see, tell you about new developments, but it is not your achievement. Mankind has reached the moon, will soon reach Mars, but so what? The wealth of your intellectual capacity was not involved in this. Touch down at last on its own moon.





The scenario meant that the audience pushed their intellectual ambitions to the limit, telling them: "Do not matter what they can achieve it on your behalf." This mini-revolution demanded a great person, telling about the new theory and high drama.




Chris Cunningham did well to this alien girl has become a common Scottish schoolgirl sitting in a clean, whitewashed warehouse. He took her to the regular home camera using only the light from two fluorescent lamps. They called her Fi-Fi.

She was created as a cross between Kate Moss, Betty Boop, Bjork and Victorian fairy. To achieve this effect, it has been spent more than a week to change the face of the actress and her body, already screened version. Her face and body were thinned, her eyes moved, and the nose significantly reduced.

The basis of the problem was the establishment of sight of the actress. He had to be supernatural, but plausible. A bit unrealistic, but without a hint of the special effects, the audience had to believe that it is now being home video format and completely reject all doubt.

Only such a being can say "land on its own moon." She giggles with inimitable naturalistic, it is illuminated by a sharp, dirty light the real environment, it is real.

Scottish girl talks about his own theory of "cheloveveskih effort." This story is told of an empty warehouse, her face and body distorted look eerily necheloveksky:

Let me tell you about some of the madness of human effort.

From me nothing ever depended on, is not it?
And mankind has gone to the moon.
Although I do not even know where Grimsby. B>

Forget about such progress, it is not yours.
Land on your own moon. B>

It's not that they can achieve it on your behalf.
But what we can do to try.
Here (pointing to his head), and in our own time.
and this is called "intellectual wealth».

let me tell you what bugs me of the human endeavor
i've never been a human in question, have you?
mankind went to the moon
i do not even know where grimsby is
forget progress by proxy
land on your own moon
it's no longer about what they can achieve, out there on your behalf
but what we can experience
up here and of our own time
and it's called mental wealth

Fi-Fi, so the name of the girl in TBWA, impressed everyone with his philosophical views and raising the question of 'intellectual wealth'. It was back in 2000.



Update: Another movie Cunningham for Sony (read description):





via / tribune / 2005/12/26/4800 /