All hell Columbia for the president to continue the campaign Tested Tough Bashny.Net

Columbia Sportswear continues to campaign «Tested Tough» («rigorous testing"), initiated more than two years ago.

Since the first spots of the campaign, the chairman of the board of directors Columbia Gertrude Boyle sent the president and his son Tim Boyle checked clothes in different extreme conditions. Poor Tim, even at the North Pole froze. Campania famous for the fact that it starred the most that neither is a real chairman of the board and president.


This year, the concept has evolved, maintaining corporate humor, agency Borders Perrin Norrander replaced the live shooting at the cartoons. And had the opportunity to deepen and expand the ways bullying Boyle-son.

It all started with viral animated movie in the style of «South Park»: Gert decided to test the strength of winter boots Columbia, worn by the president. She sprayed them "Penguins pheromones" to survive ... or not the president, the viewer does not show, but show a rather chairman, holding in his hand unhurt shoes.



In the same style came two clips: "Hot-drying" and "Back to School».

In the first spot Tim Boyle roasted in the solarium, boiling water scalded, singed dragon breath and finally blew up in a nuclear reactor. His T-shirt after all that looked much better than he did.

In the second clip echidna Tim Gertrude tied to the school bus, and he dragged him along the road at the same time dipped into the winter river.










via / viral / 2007/06/09/18525 /